Misbaah Mansuri

Correspondent, Mumbai misbaah.mansuri@exchange4media.com @Misbaah_mansuri

The Senior Executive Creative Director at Ogilvy speaks on what really prompted the team to opt for the said creative strategy while conceptualising #ShareYourStory for Breakthrough India

Misbaah Mansuri Oct 22, 2018 8:05 AM

Kansal, Brand Director, Jaguar Land Rover India, spoke about ‘The Above & Beyond Tour’, how Land Rover uses experience to communicate its brand story and driving strategic brand objectives

Misbaah Mansuri Oct 18, 2018 8:43 AM

India winning big at Cannes Lions three years in a row definitely speaks volumes about the creative juices flowing in the healthcare advertising segment

Misbaah Mansuri Oct 16, 2018 8:47 AM

Moving over synthetic families wearing silk garments and plastic smiles that are seen in most Diwali ads, Saregama Carvaan with its festive campaign has brought in a point of view with its recent ad

Misbaah Mansuri Oct 16, 2018 8:43 AM

On YouTube, the zero branding ad has crossed over 4,675,023 views and counting

Misbaah Mansuri Oct 12, 2018 8:20 AM

From Myntra to MakeMyTrip, here are some ads that have managed to create noise with their festive communication.

Misbaah Mansuri Oct 11, 2018 8:31 AM

Prithvi Shaw became the youngest Indian to hit a century in a Test debut against the West Indies in Rajkot on October 4, taking the nation by storm

Misbaah Mansuri Oct 9, 2018 9:02 AM

Weren’t times better when the all-important thinking and that central creative idea came from one stable? Does the industry need to leap back to the full-service approach? Industry experts weigh in...

Misbaah Mansuri Oct 8, 2018 8:46 AM

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM

Interbrand Executive Creative Director for EMEA & LatAm on why Jio's brief to the agency challenged him, working with a legacy brand like Britannia, and everything related to branding

Misbaah Mansuri Sep 28, 2018 9:00 AM

Founder of The Womb on their work for Carvaan that has become all the rage, making it big in the industry space without pitching and more

Misbaah Mansuri Sep 27, 2018 8:58 AM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

Misbaah Mansuri Sep 18, 2018 8:55 AM

The CEO of Skechers South Asia Pvt. Ltd is quite a foodie and loves trying different cuisines

Misbaah Mansuri Sep 15, 2018 9:24 AM

The newly elected Chairman on how he plans to chart a new course for the self-regulatory body, government’s intervention in regulating advertising and more.

Misbaah Mansuri Sep 14, 2018 9:00 AM

The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is: What will be the next move of two-year-old Jio?

Misbaah Mansuri Sep 12, 2018 9:00 AM

Barua, who quit as CLA CEO in June, on his immediate plans, his current favourite ad campaign, the agency space and if there lies an actual value for award shows in advertising

Misbaah Mansuri Sep 12, 2018 8:57 AM

Anjali Malthankar, National Strategy Director, Tominc Worldwide on the genesis of the all-new research division called ‘Gipsi’, what type of clients it is poised to appeal to and more

Misbaah Mansuri Sep 7, 2018 8:54 AM

Rahul Vira speaks about challenges that come with manufacturing & consumer behavioral trends that Skechers is tapping onto

Misbaah Mansuri Sep 6, 2018 8:58 AM

Advertising maestros tell us about one teacher or mentor who has played an integral role in their advertising journey

Misbaah Mansuri Sep 5, 2018 8:59 AM

Horlicks, the popular malted milk brand from UK pharmaceutical giant GlaxoSmithKline Plc, is up for sale. Speculations are rife that Nestle, Unilever, Coca Cola, Mondelez, KKR, Kelloggs and UK healthcare giant Reckitt Benckiser Plc are potential suitors.

Misbaah Mansuri Sep 4, 2018 8:59 AM

Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, on the media executions being used for the recent campaign and the growth of digital in their marketing spends

Misbaah Mansuri Sep 4, 2018 8:55 AM

Pradeep Dwivedi enjoys staycations where he loves eating at the local food joints, talking to residents and discovering sights that are off the regular tourist trail

Misbaah Mansuri Sep 1, 2018 9:00 AM

Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to reach the audience

Misbaah Mansuri Aug 30, 2018 8:40 AM

The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri Aug 28, 2018 8:54 AM

The Head of Marketing, India and South Asia, Visa, shares the creative insight and marketing mix for their recent campaign and more

Misbaah Mansuri Aug 23, 2018 8:58 AM

Kochar shares his visions for A&M studio and some the of challenges that the Indian music industry is currently grappling with, including heavy dependency on film music

Misbaah Mansuri Aug 22, 2018 8:55 AM

Influencers’ deep and direct connections with their audiences help brands to reach consumers say experts from KWAN Entertainment, Amway, BBLUNT, Social Kinnect & Golinopinion

Misbaah Mansuri Aug 20, 2018 8:57 AM

The MD loves exotic vacations by the sea, immersing himself in a thought-provoking fiction book and stay-cays with a dash of adventure

Misbaah Mansuri Aug 18, 2018 9:00 AM

Varun Channa, Sr. VP and Managing Partner for JWT's business unit PO1 confirmed this development with exchange4media.

Misbaah Mansuri Aug 13, 2018 6:08 PM