Authors
Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.
Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why
Misbaah Mansuri Dec 31, 2018 9:19 AM
We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands
Misbaah Mansuri Dec 27, 2018 8:34 AM
Kochar, Head of Marketing & Member Engagement, on how JetPrivilege’s recent performance-driven campaign is aligned with the brand’s overall marketing strategy
Misbaah Mansuri Dec 26, 2018 9:01 AM
Success of films such as Badhaai Ho, Andhadhun, Raazi, Hichki, Sonu ki Titu ki Sweety and Stree has reinforced advertiser confidence in the credibility of small-budget movies
Misbaah Mansuri Dec 26, 2018 8:40 AM
Balsara opened up on the third leg of the Jiyo Parsi campaign, the creative strategy employed, whether advertising can really help save a community and more
Misbaah Mansuri Dec 21, 2018 8:04 AM
The film conceptualized by Ogilvy Mumbai has already triggered conversations around it
Misbaah Mansuri Dec 20, 2018 8:28 AM
From the love for video to the return of creativity and evolving landscape of MarTech—experts share their take on the defining trends of the year
Misbaah Mansuri Dec 18, 2018 8:06 AM
Anupam Bokey, VP Marketing (CMO) RP Sanjeev Goenka FMCG revealed how the brand aims to fetch the canvas of visibility for its newest offering Karare
Misbaah Mansuri Dec 13, 2018 9:12 AM
Industry experts signal that the incident is a big hit to not just Zomato but also other players in the category
Misbaah Mansuri Dec 12, 2018 8:11 AM
With digital coming in, creativity has become far more complicated than it used to be
Misbaah Mansuri Dec 11, 2018 8:27 AM
We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC
Misbaah Mansuri Dec 6, 2018 9:05 AM
Should such mergers become the order of the day or is it easier said than done?
Misbaah Mansuri Dec 5, 2018 8:29 AM
Sr. Creative Director, Havas Life Sorento, opens up on the evolving healthcare space, his experience while judging Lions 2018 and whether more pharma players are investing in OTC advertising
Misbaah Mansuri Dec 4, 2018 8:01 AM
What’s interesting is that the ad is not crafted by an agency, but conceptualised in-house
Misbaah Mansuri Nov 29, 2018 8:01 AM
As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list
Misbaah Mansuri Nov 27, 2018 11:57 PM
The campaign leveraging desi cultural nuances just right has left almost everyone in splits
Misbaah Mansuri Nov 26, 2018 8:47 AM
Given the high expense of pitching, could it be about time for clients to pay a fee to their pitching agencies as a standard price?
Misbaah Mansuri Nov 21, 2018 8:33 AM
At the exchange4media Conclave, Headline Speaker - Tamara Ingram, Worldwide CEO, J. Walter Thompson Company will speak on ‘Hu(man) and Machine’, and whether AI can be creative
Misbaah Mansuri Nov 14, 2018 8:42 AM
How does a brand remain authentic in its pursuit of purpose and how effective is purposeful advertising? Experts open up...
Misbaah Mansuri Nov 13, 2018 8:22 AM
Players expect 50-100% increase in revenues during the festival period
Misbaah Mansuri Nov 9, 2018 8:05 AM
Adidas ad film to celebrate its association with Real Kashmir FC has clocked over 1,790,806 views on YouTube (until the time of writing this article)
Misbaah Mansuri Nov 6, 2018 8:37 AM
The ad featuring Kiara Advani has clocked over 7,040,483 views on YouTube (at the time of filing this article)
Misbaah Mansuri Oct 31, 2018 9:05 AM
Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division, Titan Company Limited, speaks about how Tanishq is trying to own the festival of Diwali
Misbaah Mansuri Oct 30, 2018 8:41 AM
Is Ranveer's Captain Ching act merely brainless banter or marketing genuis in disguise?
Misbaah Mansuri Oct 26, 2018 8:16 AM
We look back at how these iconic brands and their communications began reigning on the hearts and minds of consumers in India.
Misbaah Mansuri Oct 25, 2018 8:46 AM
The authors in a freewheeling chat with exchange4media opened up on the genesis of the book, their visions and the journey of authoring it
Misbaah Mansuri Oct 25, 2018 8:19 AM
CEO, Transsion India on leveraging the campaign across PAN India, their GTM strategy and success in the rural markets
Misbaah Mansuri Oct 24, 2018 8:44 AM
The videos showcase camera features of Nokia smartphones with festive messaging and has garnered 15,319,237 views on YouTube
Misbaah Mansuri Oct 24, 2018 8:10 AM
A look at brands over the Internet making a conversation around sexual harassment, consent and more
Misbaah Mansuri Oct 23, 2018 8:54 AM
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