Misbaah Mansuri

Correspondent, Mumbai misbaah.mansuri@exchange4media.com @Misbaah_mansuri

Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieved in 2017 and their growth plans for the upcoming year

Misbaah Mansuri Nov 29, 2017 8:49 AM

The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic advertising and more.

Misbaah Mansuri Nov 28, 2017 8:32 AM

As Wizcraft International enters its 30th year, Andre Timmins spilled the beans on the road ahead for them and their flagship brand IIFA

Misbaah Mansuri Nov 27, 2017 8:47 AM

Nair shared some insights about their latest campaign for Vijay sales which highlights the weakness of online players.

Misbaah Mansuri Nov 27, 2017 8:45 AM

The technological strength of the combined entity will deliver value across the value chain, says Siddharth Bhardwaj, CMO – Head of Enterprise Sales, UFO Moviez

Misbaah Mansuri Nov 23, 2017 9:03 AM

As Viacom 18 recently completed 10 years of being in business , Mukesh Ambani, Chairman& MD of Reliance Industries, shared his insights about the entertainment industry, Jio and his principles for success

Misbaah Mansuri Nov 20, 2017 9:44 AM

Industry experts believe that brands need to learn from the recent fiascoes and backlash faced by brands such as IndiGo and BMW due to their inability to promptly address crisis

Misbaah Mansuri Nov 17, 2017 8:57 AM

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Misbaah Mansuri Nov 16, 2017 9:11 AM

Tripathy's social media post on his BMW bonnet catching fire and expressing his disappointment with the brand goes viral

Misbaah Mansuri Nov 14, 2017 9:32 AM

The following Children’s Day campaigns took to inspiring and engaging children from all strata of society

Misbaah Mansuri Nov 14, 2017 12:00 AM

Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm

Misbaah Mansuri Nov 13, 2017 8:46 AM

Projjol Banerjea, Founder & Chief Product Officer, Zeotap’s weekends comprise of siestas, satisfying his sweet-tooth, bonding with loved ones and whipping up swoon-worthy scrambled eggs

Misbaah Mansuri Nov 11, 2017 8:55 AM

Industry experts believe that no matter what the provocation, IndiGo staff could have dealt with the manhandling situation at Delhi airport with sensitivity

Misbaah Mansuri Nov 10, 2017 8:47 AM

The MD of Brandzstorm India Marketing Pvt. Ltd. spoke about their business objectives, marketing activities and their plans to storm the Indian market with more big brands in the coming year

Misbaah Mansuri Nov 8, 2017 7:55 AM

The Founder & MD of Pulp Strategy Communications talks about their journey, challenges and how they compete with traditional advertising agencies

Misbaah Mansuri Nov 6, 2017 8:30 AM

Dr. A. Velumani spoke at the exchange4media Conclave 2017 highlighting the importance of innovation, risks and disruption

Misbaah Mansuri Oct 31, 2017 8:40 AM

Shilpi Modi, Director, Manyavar gets candid on the recent ad campaign that took the internet by storm, convincing Virat and Anushka to do the ad and more.

Misbaah Mansuri Oct 30, 2017 8:39 AM

Chandar tells exchange4media that the brand’s increasing popularity around the world has propelled them to dive into the business of creating consumer products.

Misbaah Mansuri Oct 26, 2017 7:13 AM

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Misbaah Mansuri Oct 23, 2017 8:43 AM

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Misbaah Mansuri Oct 23, 2017 8:40 AM

Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of engagement and consumer insight

Misbaah Mansuri Oct 20, 2017 8:45 AM

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

Misbaah Mansuri Oct 20, 2017 8:36 AM

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emotions and engagement

Misbaah Mansuri Oct 17, 2017 8:50 AM

At the Maddies Awards 2017 held by exchange4media, Marzin R. Shroff, MD & CEO, Eureka Forbes Ltd. made a strong case for mobile creativity

Misbaah Mansuri Oct 12, 2017 8:39 AM

At the exchange4media BW APPLAUSE Conclave & Awards 2017, experts came together to discuss what millennials expect from brands and brand experiences

Misbaah Mansuri Oct 11, 2017 8:43 AM

Shukla spills the beans on the brand's fledgling lighting foray, marketing strategies, spends and how the new segment could create a niche for itself

Misbaah Mansuri Oct 10, 2017 8:38 AM

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

Misbaah Mansuri Oct 9, 2017 8:39 AM

For Gopa Kumar, EVP at Isobar India, weekends are all about Netflix, playing with his pets and burying his nose in a thought-provoking non-fiction book

Misbaah Mansuri Oct 7, 2017 9:22 AM

Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm

Misbaah Mansuri Nov 30, -0001 12:00 AM

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Misbaah Mansuri Nov 30, -0001 12:00 AM