Misbaah Mansuri

Correspondent, Mumbai misbaah.mansuri@exchange4media.com @Misbaah_mansuri

Blaise Fernandes on how IMI plans to sustain the recent revenue growth of music streaming services and their game-plan to eradicate piracy in a multi-prolonged manner

Misbaah Mansuri May 7, 2018 8:55 AM

We get the man himself to reveal his ‘chill-out’ secrets that help him zap all the stress

Misbaah Mansuri May 5, 2018 9:30 AM

Abhishek Shahabadi, Portfolio Head, on what triggered their first-ever mass-media, India-specific advertising, launching it on the largest platform available during IPL and more

Misbaah Mansuri May 4, 2018 8:52 AM

John Casey on the signature headwear collection designed by cricketer Virat Kohli, and the brand’s game plan for growth

Misbaah Mansuri May 2, 2018 8:54 AM

On a typical weekend, one would find the Vice President of Isobar India setting his house back in order and cooking vegetarian food for his friends

Misbaah Mansuri Apr 28, 2018 9:00 AM

We take a look at Tata Nexon’s ad campaign. The brand is the official sponsor for the cricketing extravaganza

Misbaah Mansuri Apr 27, 2018 8:53 AM

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Misbaah Mansuri Apr 26, 2018 8:56 AM

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube

Misbaah Mansuri Apr 26, 2018 8:54 AM

Today, we take a look at the Nestlé’ Munch ad featuring internet sensation Priya Prakash Varrier

Misbaah Mansuri Apr 25, 2018 8:57 AM

A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

Misbaah Mansuri Apr 24, 2018 8:57 AM

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's private label ‘Arvind – Ready to Wear,' its business model, marketing strategies and more

Misbaah Mansuri Apr 24, 2018 8:52 AM

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

Misbaah Mansuri Apr 23, 2018 8:55 AM

Today, we take a look at Muthoot Finance’s ad campaign starring Amitabh Bachchan and Team CSK

Misbaah Mansuri Apr 20, 2018 8:55 AM

Today, we take look at Coca Cola India’s ‘Share A Coke’ TVC, which is an extension of its global campaign

Misbaah Mansuri Apr 19, 2018 8:58 AM

The following is the third part of a five-day IPL ad series in which we take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri Apr 18, 2018 8:57 AM

To acknowledge some interesting ad work rolled out for IPL, the following is the second part of a five-day IPL ad series, which will take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri Apr 17, 2018 8:59 AM

This is part of a five-day IPL ad series starting today, which will take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri Apr 16, 2018 8:57 AM

Manish Kapoor on the brand's nationwide campaign, associating with Mumbai Indians and how they plan to leverage IPL 2018 to stir excitement for the fans category and their consumers

Misbaah Mansuri Apr 16, 2018 8:56 AM

In a conversation with exchange4media, Madhu Dutta talks about Raymond’s recent campaign, marketing strategy and more

Misbaah Mansuri Apr 12, 2018 8:55 AM

On the concluding day of the fest, the art director spoke on the importance of insight and adopting a human approach to advertising

Misbaah Mansuri Apr 9, 2018 1:01 PM

Marketing experts who spoke to exchange4media believe that while there might not be the decline of the brand in a big way, the blockbuster projects and brand endorsements in the superstar's kitty might reduce as those who want a clearer image would abstain from associating with him

Misbaah Mansuri Apr 6, 2018 8:57 AM

Experts told exchange4media that PETA requesting Vodafone India to refrain from using pugs in their ads is a tad over-the-top

Misbaah Mansuri Apr 4, 2018 8:57 AM

Mairu Gupta, Senior Director, Media and Content Distribution, NBA India and Sameer Pitalwalla, CEO and Co-Founder, Culture Machine chatted exclusively with exchange4media about the same

Misbaah Mansuri Mar 14, 2018 8:58 AM

From Mirinda India to Tinder, this month's top five ads will reinforce the belief that viral content is consumed because it meets these human emotional needs.

Misbaah Mansuri Mar 9, 2018 7:43 AM

exchange4media chats with the new CEO who tells us about the brand’s long-term goals, agility approach and more

Misbaah Mansuri Mar 7, 2018 8:59 AM

Exchange4media caught up with George who shared his insight on the licensing industry, the reasons behind IPs not being able to leverage success on the merchandising front and more

Misbaah Mansuri Mar 1, 2018 8:56 AM

Sparking immediate chatter and palpable excitement while stirring a passion in audiences with the attachment of a Disney movie to a powerful social movement, the Black Panther marketing has been fanning the flames of a phenomenon

Misbaah Mansuri Feb 26, 2018 8:54 AM

According to the report, collectively, Oru Adaar Love and Priya Prakash Varrier were mentioned 2,723 times on editorial media and 89,785 times on social media globally, in the last week alone

Misbaah Mansuri Feb 23, 2018 8:56 AM

Afsar Zaidi, Co-Founder & CEO, HRX, who is also the Managing Director of Exceed Entertainment, had a chat with exchange4media on his visions and game plan for HRX to achieve their turnover goal of Rs 500 crores, as well as his plans for Exceed and more

Misbaah Mansuri Feb 23, 2018 8:54 AM

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Misbaah Mansuri Feb 16, 2018 8:53 AM