Will new implementations at ABBYs 2018 witness higher agency participation?
While there have been implementations like the Master Jury for ABBYs 2018, O&M, BBDO India, Lowe Group and Creativeland Asia confirmed to exchange4media that they won’t be participating,at least not this year
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The prestigious Goafest will host the Abby Awards, India's premier awards that acknowledge and honour creativity in the field of advertising. Presented by The Advertising Club and the AAAI, ABBYs 2018 will be held from April 5, 2018 to April 7, 2018, at The Grand Hyatt, Bambolim, North Goa.
The apex industry awards has also for the first time announced the formation of a Master Jury where 15 ace admen will come together to determine the winners. The jury includes the likes of Prasoon Joshi, Chairperson of the Central Board of Film Certification and CEO of McCann World group India and Chairman (Asia Pacific), Arun Iyer, Chairman & Chief Creative Officer at Lowe Lintas, Abhijit Avasthi, Founder, Sideways Consulting, and Bobby Pawar, Managing Director, Chief Creative Officer - Publicis Worldwide, among others.
The 2018 edition of ABBY’s will also see the number of categories and sub categories being rationalized to ensure relevance and effectiveness apart from reinstating of the Agency of the Year award.
While there have been some interesting implementations for ABBYs 2018, agencies like Ogilvy & Mather, BBDO India, Lowe Group and Creativeland Asia, whom exchange4media got in touch with, maintained that they won’t be participating, at least not this year. The general sentiment is that of wait and watch following the new implementations.
“We haven’t been participating in the ABBYs for years and this year too we don’t plan to,” said Arun Iyer, Chairman & Chief Creative Officer at Lowe Lintas. Raj Kurup, founder and creative chairman of Creativeland Asia (CLA), Sunil Lulla, Chairman & Managing Director, Grey Group India and Josy Paul, Chairman & NCD, BBDO India also disclosed the same.
Amer Jaleel - Chairman and CCO - Mullen Lintas said that while the agency isn’t participating this year, ABBYs 2018 could well define if they will be part of it next year. “For very long, I've had a stated position that awards need inputs that bring new perspectives and I am looking to contribute through discussions both on and off the table. As for MLLG we haven't changed our position on 'creative' awards so let's see what shape the Abbys take and we'll take it from there,” said Jaleel.
Some do believe that the recent implementations look promising. “The various new implementations and the introduction of other categories will help the festival move in the right direction,” said Santosh Padhi, CCO and co-founder, Taproot Dentsu who is also part of the Master Jury for ABBYs 2018. He revealed that the Taproot Dentsu team is still to make up its mind on their participation. Abhijit Avasthi, Founder, Sideways Consulting, also said that with so many accomplished fellow jury members, he looks forward to some really surprising work. “It’s definitely been one of those shows which the entire fraternity looks forward to and it's an honour to be part of such an esteemed jury,” said Avasthi. When asked whether Sideways Consulting will be participating, he said, "Yes. We are mostly going to be part of it. Last year also we participated."
Jaleel also said that with these new additions, his curiosity on how the upcoming edition will take shape is building up. "It seemed like a new, re-energised and refreshed Abby when Ajay called (me) to be part of the Jury. It's an opportunity to knock heads with others on how they see Abby emerging. I am curious, more than anything else,” he said.
All work released for the first time, between February 1, 2017 and February 15, 2018 will be eligible to enter the awards show. The last date to receive entries will be February 26, 2018.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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