Misbaah Mansuri

Correspondent, Mumbai misbaah.mansuri@exchange4media.com @Misbaah_mansuri

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM

The Joint MD & CMO of Parle Agro doesn't always take time off, but when she does, it’s about being with her kids and exploring new places around the world.

Misbaah Mansuri Jun 30, 2018 9:00 AM

In a series of YouTube videos, Somvati Mahawar offered tea to her social media friends saying, “Hello friends! Goodmorning. Chai pee lo. Theek hai friends. Apne pee li? and became an instant star

Misbaah Mansuri Jun 29, 2018 9:00 AM

The conversation centred around trends such as how internet and video are becoming synonymous, decentralization of the power of internet and the rise of digital superstars

Misbaah Mansuri Jun 29, 2018 8:51 AM

Shoumyan Biswas, Chief Marketing Officer, Flipkart decoded the art of marketing in the new age at the exchange4media TechManch Digital Conference 2018

Misbaah Mansuri Jun 28, 2018 8:54 AM

Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri Jun 27, 2018 8:58 AM

The trailer seems to have already struck a chord among netizens and Twitterati is all praises for it. It began to trend on Twitter within hours of its release

Misbaah Mansuri Jun 26, 2018 8:49 AM

Shantanu Gangane admits he has an uncontrollable sweeth tooth, is accident prone and just can't resist an adventure holiday

Misbaah Mansuri Jun 16, 2018 9:59 AM

Industry experts contend that the allure lies in how the piece of content weaves a narrative which is genuine rather than something made up because Ford belongs in the story.

Misbaah Mansuri Jun 15, 2018 8:58 AM

Renowned BBC sports journalist, Dan Walker chatted exclusively with exchange4media on what’s in store for viewers, the big names that he will be interviewing and more at the ongoing World Cup in Russia

Misbaah Mansuri Jun 15, 2018 8:52 AM

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri Jun 14, 2018 8:54 AM

The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri Jun 12, 2018 8:56 AM

Industry experts say that brands are now exploring and generously investing in the audio advertising space

Misbaah Mansuri Jun 8, 2018 9:02 AM

In a free-wheeling chat with exchange4media, Gandhi reveals what she will be looking for while judging the entries for 'Product Design Lions' Cannes 2018

Misbaah Mansuri Jun 8, 2018 9:01 AM

Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri Jun 7, 2018 9:00 AM

From Air India, Amul, HSBC, Bharat Matrimony, Uber, Symbiosis and Bikaji, the film features a hefty number of product placements

Misbaah Mansuri Jun 6, 2018 8:54 AM

It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers

Misbaah Mansuri Jun 5, 2018 9:00 AM

Rana Barua is a health freak, loves Goa and admits that he wants to re-learn driving

Misbaah Mansuri Jun 2, 2018 10:15 AM

Advertising and marketing experts say there lies creative deficiencies in these ads which deter them from hitting the ‘effectiveness’ spot and could well be worked upon

Misbaah Mansuri May 31, 2018 9:00 AM

Chairman and Managing Director has launched six showrooms on a single day in UAE, and seven showrooms in one day in Qatar

Misbaah Mansuri May 30, 2018 8:59 AM

The 75 second spot highlights the passion and excitement of Indian fans supporting their favourite teams has garnered SPN over 2,733,835 views on YouTube

Misbaah Mansuri May 29, 2018 8:57 AM

Nachiket Pantvaidya talks about what's driving ALTBalaji's growth, international expansion plan and his targets.

Misbaah Mansuri May 25, 2018 9:53 AM

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore

Misbaah Mansuri May 21, 2018 9:20 AM

In an email conversation with exchange4media, HUL stated that the contents of the said video neither disparages nor denigrates Lotus Herbals

Misbaah Mansuri May 18, 2018 9:00 AM

Industry experts weigh in on if Snapchat users would have to get used to the ad format in exchange for viewing content for free

Misbaah Mansuri May 18, 2018 8:59 AM

Ajay Kakar speaks to exchange4media on how the brand focuses on consumers' needs instead of having a product-based approach, their recent campaign and more

Misbaah Mansuri May 17, 2018 8:56 AM

Gareth Flood, Chief Marketing Officer, Shell Lubricants caught up with exchange4media and spilled the beans on Shell’s renewed focus, core value proposition, offline strategy and more.

Misbaah Mansuri May 16, 2018 8:54 AM

Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri May 14, 2018 9:00 AM

On a typical weekend, you can find Jaleel rejuvenating over pool volleyball with chilled Corona, spending some time with his i-pad and binge watching

Misbaah Mansuri May 12, 2018 10:00 AM

As Cannes draws closer, exchange4media spoke to Raagjeet Garg, General Manager, L’Oréal Paris, on how the brand is accelerating growth from the digital and activation stand-point, their three-fold marketing strategy, and taking the brand beyond brand ambassadors walking the red-carpet

Misbaah Mansuri May 8, 2018 8:55 AM