Misbaah Mansuri

Correspondent, Mumbai misbaah.mansuri@exchange4media.com @Misbaah_mansuri

Recently promoted as the Joint President, Rahul Jauhari talks to us on the new developments, and what being no.1 means to him

Misbaah Mansuri Aug 13, 2018 8:58 AM

Good music, introspection and spending time with his little girl are Manas Gulati's favourite ways of unwinding

Misbaah Mansuri Aug 11, 2018 9:00 AM

Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences instead of merely pitching products or services

Misbaah Mansuri Aug 9, 2018 8:58 AM

Writer-producer-director, Abir Mishra, and Ishan Echoes, conceptualized an ad to urge people to reduce their salt, sugar and fat intake

Misbaah Mansuri Aug 7, 2018 8:55 AM

A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories

Misbaah Mansuri Aug 6, 2018 8:53 AM

Nayer, CMO, Group Corporate Brand at Mahindra, shared that the team conducted a detailed social media listening exercise on social issues, which was the genesis of their latest campaign

Misbaah Mansuri Aug 3, 2018 8:53 AM

Avasthi opens up on the journey with Sideways as it turns three, why the agency refrains from pitching and more.

Misbaah Mansuri Aug 2, 2018 8:56 AM

ICMA 2018 jury members from TBWA\ India, Mindshare and Brand Eagle Consulting list key trends in the content-marketing space

Misbaah Mansuri Jul 30, 2018 8:56 AM

Shrivastava is an ardent music and nature-lover. He opens up on his love for visiting wild-life sanctuaries with family and friends

Misbaah Mansuri Jul 28, 2018 9:59 AM

Tiwari who has been associated with the campaign from the beginning, spoke about the overarching thought behind the campaign, working with the brand over years and more

Misbaah Mansuri Jul 27, 2018 8:58 AM

Maarten Geraets of Nestle South Asia Region on Maggi Kitchen Journeys’ latest large-scale campaign, the creative insight behind it and more

Misbaah Mansuri Jul 25, 2018 8:57 AM

Bhardwaj, CMO - Head of Enterprise Sales, UFO Moviez on the market for in-cinema advertising, their rural-advertising initiative Caravan Talkies and more

Misbaah Mansuri Jul 24, 2018 8:56 AM

A fifty-second long video features music composer A R Rahman who has become the first Indian to be featured in an Apple ad

Misbaah Mansuri Jul 23, 2018 8:58 AM

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

Misbaah Mansuri Jul 20, 2018 8:53 AM

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told

Misbaah Mansuri Jul 19, 2018 8:54 AM

Industry experts who spoke to exchange4media feel that the spot scores on the craft level and gets the point across in a humorous way

Misbaah Mansuri Jul 18, 2018 8:52 AM

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space

Misbaah Mansuri Jul 17, 2018 8:54 AM

It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral

Misbaah Mansuri Jul 13, 2018 8:52 AM

From the sea of FIFA ad campaigns rolled out by brands, we chalk-out the top three brands that nailed their World Cup advertising and what makes them stand out.

Misbaah Mansuri Jul 12, 2018 9:00 AM

Rai, Bindu Sethi and Shaziya Khan of J. Walter Thompson on the brands’ humble beginnings and how the planning discipline came to evolve

Misbaah Mansuri Jul 12, 2018 8:56 AM

Khushnooma Kapadia, Area Director - Marketing, South Asia, Marriott International on leveraging the popularity of Bollywood to give their campaigns the canvas of visibility

Misbaah Mansuri Jul 12, 2018 8:53 AM

While the ad campaign does capture the brand’ s spirit and ethos, it’s just real people and real stories which steal the show.

Misbaah Mansuri Jul 10, 2018 8:55 AM

Lou, Founder and CEO of Club Factory on their biggest India-campaign with actor Ranveer Singh and Manushi Chillar, accelerating the brand growth in India and more

Misbaah Mansuri Jul 10, 2018 8:53 AM

Deepak Lamba, CEO, Worldwide Media, on the group's revenue through digital, shows in the works and more

Misbaah Mansuri Jul 9, 2018 8:55 AM

The brand released heart-melting TVCs with two special stories that were shared by a mother and a grandmother each

Misbaah Mansuri Jul 9, 2018 8:54 AM

On a typical weekend, one can see the CEO of Lodestar playing, watching movies, eating and meeting friends.

Misbaah Mansuri Jul 7, 2018 9:00 AM

Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India speak to exchange4media on the big win at Cannes 2018, working with Sonal and they decode what makes people stick to the agency for the longest of time.

Misbaah Mansuri Jul 6, 2018 8:57 AM

Bhattacharya, Chief Creative Officer, FCB Ulka on the crowning glory of striking gold at Cannes 2018, the agency’s creative strategy and more

Misbaah Mansuri Jul 5, 2018 8:57 AM

Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories talks about their recent ad campaign, importance of India as a market and more

Misbaah Mansuri Jul 4, 2018 8:55 AM

KFC India for the first-ever time has unveiled a desi avatar of its iconic founder, Colonel Sanders

Misbaah Mansuri Jul 3, 2018 8:59 AM