Advertising News
Apart from the Leo Burnett India campaign, the brand has co-created exclusive Diwali recipes with celebrity chef Sanjeev Kapoor
The 'Every day, care' TVC is built around a narrative exploring different facets of care
Bangladesh tour of India consisting of 3 T20Is and 2 Test matches begins on 3rd Nov 2019 and will be broadcast on the Star Sports Network and Hotstar in Hindi, Tamil, Telugu, Kannada and Bangla
The film highlights how gifting spreads positivity, brings a smile, spreads cheer and lifts spirits
The campaign has been conceptualised by Dentsu One and aims to highlight the unique feature of eSP technology i.e. 'silent start'
Aloke Banerjee, CEO, Retail, Bombay Dyeing and Sanjeev Bhargava, Director, Brand TOI, share the insight behind the campaign launched along with the Times of India
According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018
Rajan Bhalla, CMO, HT Media Group, talks to exchange4media about Hindustan’s campaign that calls for equality between the man and the woman, and has been timed around the occasion of Karwachauth
The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond
Srinivas, India Country Manager, WPP, shares with exchange4media how he expects the industry to benefit from WPP Commerce 2019 held in India for the first time
Ayushmann will be endorsing all the three categories Frames, Sunglasses and Lenses, and feature in upcoming multimedia campaigns for Titan frames and sunglasses.
The actress is the face of the brand’s campaign for the autumn winter bag collection
Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb
The campaign, Propah Lady, has been brought to life by Digitas
The collection revolves around three themes – Relax, Play & Celebrate, and aims to cater to the needs of modern consumers
Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector
The campaign takes the brand’s ‘Naye India ke badhte load ke liye’ proposition further
The objective is to capture visibility across top three metros - Delhi, Mumbai & Bangalore
The campaign by Ogilvy India has been supported by the release of the TVC on television channels and social media platforms
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