Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Rajesh Radhakrishnan?blur=25

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

Manisha Lath Gupta?blur=25

Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign

Noel Dsouza Nov 5, 2019 8:06 AM

Halloween and Brands?blur=25

Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer

Noel Dsouza Nov 1, 2019 8:24 AM

Diwali ad campaigns?blur=25

'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?

Noel Dsouza Oct 29, 2019 8:53 AM

KayBeauty?blur=25

The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more

Noel Dsouza Oct 23, 2019 8:43 AM

User Generated Content?blur=25

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza Oct 23, 2019 8:04 AM

Influencer marketing?blur=25

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza Oct 21, 2019 8:50 AM

Neilsen?blur=25

According to Nielsen Q3 July-September’19 FMCG Growth Report, the sector clocked a value growth of 7.3% in Q3’19, down from 16.2% in Q3’18

Noel Dsouza Oct 18, 2019 8:59 AM

Saregama Carvaan festive ad?blur=25

Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb

Noel Dsouza Oct 16, 2019 9:02 AM

Amazon?blur=25

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM

BKT LaLiga?blur=25

Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties

Noel Dsouza Oct 10, 2019 8:41 AM

Flipkart BBD?blur=25

Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns

Noel Dsouza Oct 9, 2019 8:55 AM

Ajay Kakar Aditya Birla Capital?blur=25

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

Barri Rafferty?blur=25

On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market

Noel Dsouza Oct 1, 2019 8:34 AM

Preeti Reddy?blur=25

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

HDFC BrandZ?blur=25

LIC took the 2nd position, Tata Consultancy Services stood at No. 3, while Airtel and State Bank of India were in 4th and 5th position respectively

Noel Dsouza Sep 26, 2019 9:05 AM

Mahindra Cut the Crap Campaign?blur=25

The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics

Noel Dsouza Sep 24, 2019 10:49 AM

Kulmeet Bawa?blur=25

Bawa, COO, President, JAPAC, Resulticks, tells us about what sets them apart from other brand solutions companies, and sectors spending more on digital

Noel Dsouza Sep 23, 2019 8:48 AM

Siddarth Menon?blur=25

The CMO shares insights on their #YourHappyBalance campaign, marketing strategy and growth plans

Noel Dsouza Sep 20, 2019 8:26 AM

Stephen Li?blur=25

Gear up for an intriguing session by Li, CEO, APAC, OMD, on ‘Reigniting the creative spark’ in the age of technology and AI

Noel Dsouza Sep 19, 2019 8:33 AM