Advertising News
The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail
The 360-degree marketing campaign was created by L&K Saatchi & Saatchi
The film features 8 women across various metiers who are making a mark for themselves in unchartered territories or defying conventions, including professional athlete & LGBT activist Dutee Chand
PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty
As per a source, the brand will be closing deals in terms of its creative duties too and is likely to pump in at least Rs 100 crore on the first phase of advertising
The campaign is also extended to print and digital to give it a complete 360-degree impact
The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres
The campaign conceptualised by Lowe Lintas showcases the product's Nutri FreshLock Technology that helps to keep food fresh
Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations
Conceptualised by Ogilvy, the film will be aired on leading channels supported by digital, outdoor and retail activation
The films conceptualised by creative agency Hammer feature Hrithik Roshan paying tribute to time-honoured customs across India
The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx
The development underscores the tough economic environment advertising agencies face, especially due to competition from Google and Facebook, and clients tightening their budgets
Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign
Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds
Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi
Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns
Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms
The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping
Conceptualised by Wavemaker India, the digital campaign will be highlighted across Facebook, Google, YouTube and other popular digital platforms
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