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The campaign celebrates the power to change, evolve and kindle new thinking
The #Heritage Bytes# campaign targets health conscious and nutrition oriented millennials, discerning home makers and career oriented working women.
Rob Norman, GroupM Senior Advisor, and Brian Wieser, Global President, Business Intelligence, will share insights on the media industry and how it affects large brands
Announces 2020 Content Agenda with focus on 8 industry-driven themes
exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.
'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?
While the party trusts outdoor advertising more as compared to other mediums, it is not shying away from spending on various other mediums as well
The film has been created by Kolkata based advertising agency, Shreyansh Innovations
Education category moves to top with 26% share in Q2, was at 11% in previous quarter
Through the ‘Let’s Celebrate Sleep, Everyday’ television campaign and a series of digital films that follow, the brand urges consumers to sleep well in order to get ready for the festive times.
Consumers will also be exposed to Ferrero Rocher precious Diwali TVC on YouTube and OTT platforms like Sony Live and Voot
Titled ‘MyDiwaliRitual’, the commercial highlights a young woman assuring her worried mother that she is all set to celebrate Diwali the traditional way
The digital campaign features Bollywood star Katrina Kaif along with regional brand ambassadors, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty for other key markets
The campaign encouraged people to share portraits of those special moments spent with their big family on social media with the hashtag #BadiFamilyBadiDiwali
The holding company posted a 0.5% increase in organic revenue
The campaign thanks travel enablers across railways, roadways, and airways, who miss out on their Diwali celebration to make possible people’s journey to destination
The campaign for its new festive collection has debuted nationally across 300 cities in multiple mediums like Television, Print, Online, movie screens and Out of Home
The campaign marked completion of Airtel Delhi Half Marathon (ADHM) 2019. It saw 40,000+ marathon runners coming together from all walks of life to run for a cause close to their heart
The campaign highlights the entry of the new brand of Mutual Funds in the market with the brand’s core promise of prosperity
Parryware will be running a digital film on its Facebook and Instagram pages from 24th October to 30th October, with a promise to bring more positivity to the lives of people
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