Advertising News

The #ChangeWhatYouCan campaign calls upon Indians to champion the protection of the environment through EV adoption and lays the foundation for a positive societal change
exchange4media Staff Nov 4, 2019 7:14 PM

The campaign will continue for 25 Days comprising of around 2 lakhs sq ft across India
exchange4media Staff Nov 4, 2019 4:46 PM

Sanon will soon appear in an integrated marketing campaign around the product that also features a new television commercial
exchange4media Staff Nov 4, 2019 3:18 PM

As part of this campaign, VLCC is conducting health and wellness camps at corporate offices across India
exchange4media Staff Nov 4, 2019 2:42 PM

The campaign consists of three videos, and will run across TV and Social Media
exchange4media Staff Nov 4, 2019 1:08 PM

The digital film features actor Radhika Apte, celebrity chef Vikas Khanna, badminton player Parupalli Kashyap and digital influencer Shristi Dixit
exchange4media Staff Nov 4, 2019 12:48 PM

Ravindra Singh Negi, President, Havells India Ltd, talks about the strategy behind launching new range for personal grooming, appointing Vicky Kaushal as brand ambassador and more
exchange4media Staff Nov 4, 2019 8:35 AM

BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts
Anjali Thakur Nov 4, 2019 8:09 AM

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing
Misbaah Mansuri Nov 4, 2019 8:05 AM

The campaign consists of a set of customised ‘Youtube Pre-Roll Ads’
exchange4media Staff Nov 3, 2019 4:00 PM

The brand communication has been rolled out on print, retail and digital formats to gain maximum traction and brand recall
exchange4media Staff Nov 3, 2019 10:00 AM

Over the years, Khan has worked with many iconic brands including Pepsi, Frooti, BYJU'S, Big Basket and Hyundai
Shreshtha Verma Nov 2, 2019 9:35 AM

The campaign started with cricketer Rohit Sharma’s tweets; a custom Hashtag #EverythingEverywhere was also created
exchange4media Staff Nov 2, 2019 9:32 AM

Turning 46 today. In spite of being away from mainstream cinema, the actor rides high on both Indian and international brand endorsements. She recently appeared in the Cadbury TVC
exchange4media Staff Nov 1, 2019 9:14 AM

According to most industry heads, the decision is due to backlash social media platforms have been facing for propagating political agenda & not because they are not interested in advertising dollars
exchange4media Staff Nov 1, 2019 8:49 AM

Nakul Chopra to be Chairman and Jaideep Gandhi to be Co-Chair of Goafest 2020 Organizing Committee
exchange4media Staff Oct 31, 2019 2:16 PM

Cannes Lions International Festival of Creativity will be taking place from June 22 to 26
exchange4media Staff Oct 31, 2019 1:26 PM

South Delhi Municipal Corporation has floated three new tenders for advertisement rights for unipoles, toilet blocks and other OOH options
exchange4media Staff Oct 31, 2019 8:09 AM

Google’s parent company Alphabet’s net income for the quarter has been recorded as $7 billion
exchange4media Staff Oct 30, 2019 7:51 PM

The campaign went viral within a week of its launch, garnering 90-million views and over 6,000 posts. It created awareness through in-app notifications, splash screens and interactive quizzes
exchange4media Staff Oct 30, 2019 2:27 PM
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