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Advertising News

Reliance Fresh & Smart Diwali campaign

The 9-film series campaign crafted by FCBUlka showcases deep, thoughtful and unique ways to celebrate everyday joys of life and make the occasion truly meaningful

exchange4media Staff Oct 25, 2019 3:02 PM

Aditya Group

The 10-seconder Facebook Thumbstopper has been conceptualised and executed by Tonic Worldwide

exchange4media Staff Oct 25, 2019 1:59 PM

Money

Internet formats, combined, will account for over half of global ad investment for the first time in 2020

exchange4media Staff Oct 25, 2019 12:46 PM

HIT

As part of the initiative, multiple profiles of cockroaches were created on Instagram with interesting names to attract users

exchange4media Staff Oct 25, 2019 12:36 PM

Stark Communications

Stark Communications MD, Roy V Mathew; Chairman, T.K. Harshan; Vice-Chairman Swarup BR, and Director Anil Mustafa speak about the agency’s 25-year journey, their 'indie' advertising approach & more

Neethu Mohan Oct 25, 2019 8:28 AM

Lotte

The four 30-second films have been unveiled on TV and will be available on YouTube, Facebook and Instagram channels

exchange4media Staff Oct 24, 2019 5:23 PM

Snapchat

The brands have created special lenses that will bring to life landmarks like Tower Bridge, Eiffel Tower, Taj Mahal and Gateway of India

exchange4media Staff Oct 24, 2019 4:57 PM

Maruti Suzuki Festive Ad

The campaign showcases a range of festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds

exchange4media Staff Oct 24, 2019 3:52 PM

Ayushmann Khurrana Nexus Malls Diwali ad

The campaign conceptualised by Ogilvy Mumbai, will be promoted across print, outdoor, radio and digital mediums

exchange4media Staff Oct 24, 2019 3:25 PM

Sourav Ganguly

The company is working on placing car wraps on the exterior of vehicles, thereby providing a mobile advertising space

exchange4media Staff Oct 24, 2019 2:21 PM

Peps

The digital campaign comes with a video showing the impact of fireworks on pets

exchange4media Staff Oct 24, 2019 1:34 PM

Reliance Diital Diwali ad

The campaign, conceptualised by 21N78E Creative Labs, is being rolled out across all digital platforms

exchange4media Staff Oct 24, 2019 11:20 AM

Clevertize campaign

This innovative campaign conceptualized by Clevertize, a digital marketing agency will showcase the acceleration of both cars, the Tigor JTP and Tiago JTP from 0-100kmph in less than 10 seconds

exchange4media Staff Oct 23, 2019 6:03 PM

IPG

IPG’s organic growth stands at 1.4% compared to 5.4% in same quarter last year

exchange4media Staff Oct 23, 2019 3:27 PM

Diwali

The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

Toby Jenner

Toby Jenner, Global Chief Executive Officer of Wavemaker, spells out his mandate for the agency’s South Asia CEO Kartik Sharma on his maiden visit to India after assuming his new role in September

Srabana Lahiri Oct 23, 2019 8:39 AM

Times OOH

The event saw senior representatives of companies and media agencies tapping into innovative marketing opportunities and exploring promotion zones at the airport

exchange4media Staff Oct 22, 2019 6:03 PM

ViratBlueStar

The campaign has come alive in multiple media; print ads, hoardings and digital content

exchange4media Staff Oct 22, 2019 5:13 PM

Bharti

The digital series featuring standup comedian Bharti Singh consists of four live episodes

exchange4media Staff Oct 22, 2019 4:57 PM

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