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Advertising News

Red  FM

‘Sar Jhuka Sakte Nahi’ encourage listeners to spend more time with their loved ones

exchange4media Staff Aug 14, 2019 6:29 PM

Mary Kom

The digital campaign by Ogilvy and Mather, featuring Mary Kom, is being promoted across ICICI Lombard’s social media assets

exchange4media Staff Aug 14, 2019 5:37 PM

Trends

The Raksha Bandhan campaign by Brave New World has seen the brand’s fanbase commenting with stories and anecdotes

exchange4media Staff Aug 14, 2019 4:58 PM

Tata Salt

The brand has collaborated with Illa Arun to deliver the campaign’s message ‘Ghul-Mil Jao Namak Ki Tarah’ through a poem

exchange4media Staff Aug 14, 2019 3:37 PM

ACC

The Independence Day video series is based on the philosophy of 'Karein Kuch Kamaal' and features changemakers like Ritu Jaiswal, Atul Bhide and Pratap Gaikwad

exchange4media Staff Aug 14, 2019 3:09 PM

Gits

The campaign conceptualised by Togglehead appreciates the efforts of all unsung heroes

exchange4media Staff Aug 14, 2019 2:44 PM

Mc Donald's

The campaign, conceptualized by 22feet Tribal Worldwide, explains how the McDonald’s burgers are an amalgamation of the best agricultural produce from across India

exchange4media Staff Aug 14, 2019 2:38 PM

Bajaj Allianz

Created by WATConsult, the campaign expresses a ‘special emotion’ of freedom embraced by the LGBTQAI+ community on Independence Day

exchange4media Staff Aug 14, 2019 1:00 PM

tiktok

According to industry estimates, the account size is pegged to be around Rs 2.5-3 crore

Misbaah Mansuri Aug 14, 2019 7:39 AM

Raksha Bandhan

We take a stock of some of the innovative campaigns that brands have come up with for this Raksha Bandhan

exchange4media Staff Aug 14, 2019 7:26 AM

Kenneth Keymer Isobar

Keymer, Senior Copywriter, Isobar talks about breakthrough campaigns he has been a part of, the digital world and what he has learnt so far

Noel Dsouza Aug 13, 2019 3:34 PM

Pooja

Table tennis player Sathiyan Gnanasekaran and cricketer Mayank Agrawal are other ambassadors of the nutrition brand

exchange4media Staff Aug 13, 2019 3:06 PM

Vivo

The DOOH campaign is live in over 200 pubs and cafes across Delhi, Gurugram, Mumbai, Pune and Bengaluru

exchange4media Staff Aug 13, 2019 11:11 AM

Kerala

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

Times OOH

The agency has strategically placed impactful digital and static outdoor ad options at key stations like Andheri and Ghatkopar

exchange4media Staff Aug 12, 2019 6:56 PM

WPP

In the Asia Pacific region, India and Singapore have showed continued improvement, WPP has said in its quarterly financial report

exchange4media Staff Aug 12, 2019 4:18 PM

SARA

Sara started her brand journey with Veet and now has several other endorsements in her kitty

exchange4media Staff Aug 12, 2019 3:26 PM

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