Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies

Neethu Mohan Oct 30, 2019 9:07 AM

Stark Communications MD, Roy V Mathew; Chairman, T.K. Harshan; Vice-Chairman Swarup BR, and Director Anil Mustafa speak about the agency’s 25-year journey, their 'indie' advertising approach & more

Neethu Mohan Oct 25, 2019 8:28 AM

Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment

Neethu Mohan Oct 23, 2019 8:30 AM

Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising

Neethu Mohan Oct 22, 2019 8:40 AM

Bhat, Business Head – Kannada Entertainment Cluster, Viacom18, spoke to us about the channel’s expectations from Bigg Boss Kannada Season 7, as well as marketing and promotional campaigns for the show

Neethu Mohan Oct 16, 2019 8:41 AM

Gudur, Business Head, Zee Telugu & Zee Cinemalu talks about the channel’s 3-year journey, the relevance of movie channels during the OTT age and the future of movie channels in the Indian market

Neethu Mohan Oct 11, 2019 8:22 AM

Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget and bringing actor Mohanlal on board as brand ambassador

Neethu Mohan Oct 1, 2019 8:10 AM

Alukkas, Founder and Chairman, Joyalukkas Group, on his entrepreneurial journey, the group’s marketing spends and future plans

Neethu Mohan Sep 30, 2019 8:22 AM

The Editors Guild of India has issued a statement on Wednesday denouncing the ban

Neethu Mohan Sep 27, 2019 8:44 AM

In the aftermath of a Chennai techie’s death due to an illegal hoarding, OOH industry experts speak to us about curbing the menace and how the industry can help authorities form regulatory guidelines

Neethu Mohan Sep 18, 2019 8:47 AM

Biswas, CEO & Co-Founder of Dunzo, tells us about the delivery platform’s business model, growth factors and their future plans

Neethu Mohan Sep 16, 2019 8:43 AM

PR Satheesh, Chief Operating Officer, MMTV, talks about the channel’s entertainment and news app ManoramaMAX, their content plan, strategy and challenges

Neethu Mohan Sep 11, 2019 8:26 AM

Jalan, Founder & Managing Director, Indigo Paints, talks about the brand’s journey, signing M S Dhoni as ambassador and the marketing strategies

Neethu Mohan Sep 10, 2019 8:27 AM

We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam

Neethu Mohan Sep 9, 2019 8:50 AM

From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more

Neethu Mohan Sep 6, 2019 8:21 AM

Experts say the media industry in Kerala is slowly attaining normalcy in terms of revenue growth after incurring heavy losses due to floods

Neethu Mohan Sep 4, 2019 8:18 AM

With an emphasis on responsible reporting, many channels carried commercial-free programmes and turned their news channel rooms into help desks

Neethu Mohan Aug 28, 2019 8:17 AM

Maheshwari, Executive Director & CEO, Sakshi Media Group, says digital and print mediums can grow on each other’s strength and continue to flourish

Neethu Mohan Aug 27, 2019 8:08 AM

Apart from taking part in rescue work, social media platforms pass on details of relief operations and curb spread of fake news about the floods

Neethu Mohan Aug 20, 2019 8:55 AM

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, on current readership trends, hopes from the festive season and challenges faced by the print media

Neethu Mohan Aug 20, 2019 8:29 AM