Advertising News
Bharat Puri, Managing Director, Pidilite Industries, says the media spend for the new Fevicol campaign in the first round has been Rs 20 crore
According to the report, three of the top 10 brands who advertise on TV are from the toilet soap category
The court has said ASCI has the power to regulate advertisements as per guidelines
The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users
Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement
The retailer’s first campaign features fresh faces like Harshvardhan Kapoor, Aditi Rao Hydari and Diana Penty
The campaign, conceptualised by Ogilvy & Mather India, will be promoted on TV, digital, print, over 1,000 movie halls and social media platforms
The challenge offers participants an opportunity to win the newly-launched HONOR Band 5
Created by WhiteBalance, the film boasts of creating set extensions and 3D environments to achieve a diverse location experience
The campaign by Ogilvy Delhi will be supported by an integrated marketing campaign, including TV commercials in seven languages
Developed by Ogilvy India, the campaign is an endeavour to encourage women to wear their hair as they like
The 10-minute branded content film is the result of a collaboration of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift
With this campaign, the ITC brand, Sunfeast Dark Fantasy, aspires to position itself as the ‘new meetha’ which people can take pride in serving to their guests
The three digital advertisements, created by Ogilvy India, highlight how poker skills can be applied to everyday challenges
The remix is orchestrated from Made in India Xiaomi products
Kinetic has installed life-size billboards for the campaign across major traffic junctions in 16 cities
The clip has been released on the brand’s Facebook, YouTube and Instagram handles with the hashtag #ShareAndRespect
While ‘Sacred Games’ has made Saif a popular face in the digital world, he has endorsed a host of brands like Asian Paints, Limca, Lays, Royal Stag, Pond's and Santoor
Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more
On August 15, PVR cinemas will be playing this national anthem film, conceptualised by Interactive Avenues, across 250 screens in 8 metros during every movie show
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