Advertising News
The brand TVC has been created around Chicco’s brand positioning of ‘Wherever there’s a baby’
Conceptualised by FoxyMoron, the campaign features internet sensation Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala
The brand has roped in their kidults for the Flipkart SuperCoins campaign, which includes one TVC and three digital films
Conceptualised by JWT, the season’s campaign captures cherished moments of the couple in their home
Yehoon Lee, Vice President and Executive Creative Director, Cheil Worldwide, talks about the distinct South Korean advertising industry, her expectations from AD STARS this year and more
The Ogilvy ad film will be the longest by Fevicol ever and will be aired on GECs, digital platforms and will be supported by radio and cinema
Datask will help brands understand information about customer demographics and psychographics
The global cinema advertising market is growing faster than any other medium except internet, says the latest WARC Global Advertising Trends report
Dheeraj Sinha, MD, India and Chief Strategy Officer, Leo Burnett, South Asia, talks about the agency’s strategy called ‘Wave 3’, new-age clients and more
Ted Lim, Chief Creative Officer, APAC, Dentsu Aegis Network, tells us why he thinks global advertising festival AD STARS is an equaliser and how Dentsu is going beyond advertising
JCDecaux, the outdoor advertising company, holds exclusive advertising rights for Kempegowda International Airport Bengaluru
The machine learning and neuroscience-based engine will provide insights into the predicted performance of a creative even before it has actually run
Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers
WPP’s new Mumbai campus will be named BAY99 and will be situated within The Orb, a complex next to the international airport in the Sahar area
While Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP
Wendy Clark, CEO, DDB Worldwide, talks to exchange4media on her visit to India about the importance of the market to the organisation, growing battle for the best talent, DDB Flex model and more
Other findings reveal 66 % Indians like that online ads help them discover new products, while 49.4% stopped shopping from a brand that they were loyal to before because of poor customer service
The campaign will be seen across social media platforms and outdoor locations in B-30 cities
The food delivery app has once again pushed its creative boundaries, placing an ad in the matrimonial section and cheekily positioning itself as a prospective brand looking for customers
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