`Date-wise News`

Ashwani Singla, CEO, Genesis

MGood companies recognize the importance of PR and have on-going programmes to develop strong relationships with their stakeholders. Only companies with myopic vision use PR as a one-time 'quick fix' and most often, it fails

exchange4media Staff Dec 4, 2003 12:00 AM

Nikhil Dey, Vice President, Corporate Communications, Fiat India

Keyword search Access Archives Reach Us Dialogue SMS Selling Made Smarter?! Specials Editorial & Poll Results PR Watch Email this page Media relations are 'the bread and butter work' of any PR professional. Everything else is 'Jam and Jelly;' employers and clients expect and demand good media relations' capabilities from their PR people. If they are able to deliver more value, then nobody will stand in their way. Media Relations is the base upon which a plethora of other activities can be built

exchange4media Staff Dec 4, 2003 12:00 AM

Kapil Rampal, CEO -, Creative Crest

Media relations is one of the most important roles handled by a PR company. The other roles that we've handled successfully include management communication, crisis management, industry relations, financial relations and research. The industry is still young; we will see a growth in agencies with individual specialization.

exchange4media Staff Dec 4, 2003 12:00 AM