Date-wise News
Global media relationship plays a major role in building the credibility, which is given immense importance. Information sharing, both proactive and reactive is a continuous process.
exchange4media Staff Dec 5, 2003 12:00 AM
In the emerging external environment, businesses are increasingly obliged to manage and sustain communications with several sensitive constituencies other than media. 80% of our time is dedicated to media relations - other constituents that take up our time vary from client to client.
exchange4media Staff Dec 5, 2003 12:00 AM
It is because we see things, not the way they are, but the way they can be. Not what exists, but what can be created. A better way of doing things, a better way of life. Creativity, experimentation and innovation are not just encouraged at QuikRelations; they are a way of life.
exchange4media Staff Dec 5, 2003 12:00 AM
Be it newsletters, conferences, talks, fairs, events in schools and colleges, PR agencies are using an integration of possible mediums. In a country like India with the vast spectrum of cultural nuances - going beyond media is a role that PR agencies are managing very well.
exchange4media Staff Dec 5, 2003 12:00 AM
The role of PR has gone beyond media relations in India, and while media will remain a critical tool here as it is everywhere in the world, more and more advisory and brand building work will be done by PR professionals.
exchange4media Staff Dec 5, 2003 12:00 AM
I see PR playing a key role in helping companies work on an integrated communications plan through PR, advertising, BTL marketing and specially their own sales force, to send out synchronized messages that powerfully impact image.
exchange4media Staff Dec 5, 2003 12:00 AM
In India however, PR is viewed solely as 'media relations'. The main function of a PR company ideally is to create the right environment for the client's business to flourish. I believe that a PR company is more of a business partner to augment opportunities for the company it represents through effective image management.
exchange4media Staff Dec 5, 2003 12:00 AM
Forced overlaps in communications don't work, unless they are a part of well thought out strategy
exchange4media Staff Dec 5, 2003 12:00 AM
The PR industry is in stage of evolution, an evolution of concepts, of ideas, of mindsets, which are fresh. These would give green pastures for the participants to grow.
exchange4media Staff Dec 5, 2003 12:00 AM
Ultimately the role of PR will be to communicate through word of mouth
exchange4media Staff Dec 5, 2003 12:00 AM
We run with the news. We run for the mindspace, for our clients.
exchange4media Staff Dec 5, 2003 12:00 AM
Image is the only devise that is growth inductive and recession proof.
exchange4media Staff Dec 5, 2003 12:00 AM
I think in Public Relation industry, the focus should change from facilitating visibility to facilitating transparency
exchange4media Staff Dec 5, 2003 12:00 AM
In future, the percentage of media relations in the total PR exercise will decrease
exchange4media Staff Dec 5, 2003 12:00 AM
Poaching will continue. It is good for the industry because the blood has to circulate, the talent must circulate so that the whole industry grows. It should not be sole repository of one or two agencies.
exchange4media Staff Dec 5, 2003 12:00 AM
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