Rajiv Desai, President, IPAN
I think in Public Relation industry, the focus should change from facilitating visibility to facilitating transparency
I think in Public Relation industry, the focus should change from facilitating visibility to facilitating transparencyIn February 1991, a young representative from Hong Kong came to Rajiv Desai to discuss a new venture called Satellite Television Asian Region (STAR). He represented a new Hong Kong based company, and wanted to know if distribution systems existed in India to carry satellite-beamed television signals into people's homes. Star TV was one of his early clients.
An industry veteran, author of 'Indian Business Culture' (1999), President of IPAN Public Relations, Rajiv Desai feels PR industry's focus should change from facilitating visibility to facilitating transparency.
Desai has worked with Hill & Knowlton, prior to starting IPAN. He has been a media adviser to Rajiv Gandhi in 1989 and 1991 parliamentary election campaigns. In 1993 and 1994 he was an adviser to UNICEF representative in India, and was active in an advocacy campaign to further the cause of compulsory primary education in India. In year 2000, Sonia Gandhi, appointed him, to serve as a counselor in the media department of All India Congress Committee.
In an interview with Nikhil Gupta of exchange4media, Desai talk about the fundamentals of PR, government's news sense, the challenges and core values of IPAN.
Q. According to you what are the qualities of a good PR professional? Good PR professional should be a good listener and should have a broad understanding of a variety of subjects, so that he or she can very quickly get the story. They should be able to get it instantaneously, and you can do that by listening and analyzing.
Q. Who are your major clients? Our major clients include Government of Dubai, Department of Tourism and Commerce Marketing (DTCM), HLL, HCL Technologies, we also work with Vivendi, we also work with a technology firm -Monster India.
Q. What is the major challenge PR industry is facing at present? The major challenge facing the PR industry is that it should be taken seriously. By and large, most people think work of the PR agencies is limited to getting stories out on the paper, but we are in a serious business. We work with our clients very closely, and they consult us in every move they make.
Q. How is PR for government different or similar to a business enterprise? We work with several governments, we work with the Government of Dubai, we also work with the Government of Chhattisgarh. They are already exposed to the modern, progressive trends and issues. So, there is not really much of a difference, except that we find these governments far more objective and far more savvy as to what PR can or cannot achieve. A government department understands a lot better as to what constitutes news.
Q. What kind of business relationship you share with Hill & Knowlton? We have a very close working relationship with Hill & Knowlton. I used to work at Hill & Knowlton, many years ago. We are all part of the same family, which is the JWT family. Many years ago, Hill & Knowlton was acquired by JWT and that was acquired by WPP, so we all belong to the same family. Apart from this, we had very close personal ties with them as well. And we have a relationship that includes, helping them with their clients in India, helping them make pitches for clients elsewhere with a regional focus, participating in various training programs and so forth. In terms of ownership JWT owns IPAN.
Q. In recent times, we have seen the growth of specialized PR firms. In this regard, what is the unique selling proposition of IPAN? IPAN is the first ever public relations consulting firm set up in India. Our approach to public relations is very different. We believe public relation is about identifying and creating allies. We say Public relations works and we have shown how it has worked in case of Pepsi and Citibank. This stems from one of the earliest communication theories, in the 50's when a group of scholars in the United States decided to do a study in Germany, to determine how did the Nazi's message get across so effectively. They found that messages delivered through mass media, or in any other way can only reinforce beliefs and cannot change attitudes and opinions. So, if you believe that one form of political ideology is terrific, and I come to you and try convincing you about a different ideology, you wont respond to it, but if I come to you and say, your form of thinking and ideology is terrific, then you tend to accept it. What it means to a public relations firm is that you must identify who your supporters are, and then reinforce it with information. This is one fundamental difference in IPAN's way of working.
Q. What are the core values and beliefs of IPAN? IPAN believes in long- term focus. We are 14 year old and all of my senior colleagues have been with me for more than 10 years. Same is the case with our client list, HCL has been with us for 12 years, Goldman Sachs has been with us for 7 years.
The core value of IPAN is that there are no quick fixes; all that matters is hard work and a commitment to look beyond the ordinary. And it is this sense of 'business being fun' and challenges that keeps people together in IPAN.
Q. In what ways is the PR industry changing at present? Well, PR has already changed. With the advent of Internet and new forms of communication, the old business of how many clips did you get, is going to be irrelevant. So, it's important for a company to get its word out as widely as possible and without any faulty interpretation. That means right now if I send this release to a newspaper, they usually edits and what the company puts out is never really adequately represented. And as a result of it most of the companies don't take the press release seriously, because they feel that the reporter is going to change it anyway.
I think in Public Relations, the thrust should change from mere visibility to transparency. Which is going to be critical, we have seen all the problems in the United States and India about companies not being transparent!
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Surabhi Patodia of Ola joins Practo as Head of Communications
Patodia served over three years at Ola as Senior Manager, Corporate Communications & PR
Surabhi Patodia, former Senior Manager, Corporate Communications & PR at Ola has joined healthcare platform Practo as Head of Communications.
Patodia started her career in Communications with Adfactors PR, where she helped companies going to IPO with their communication plans. She then went on to be a part of Text100, India's premier Technology PR agency, where she worked with brands like Lenovo, Tata Power Solar, to name a few. She joined Ola in 2016, and was instrumental in building a strong narrative for the brand, across India and International markets.
Patodia holds PG Diploma in Public Relations & Corporate Communications from the Xavier’s Institute of Mass Communications, Mumbai and Bachelors in Business Administration from BIT, Mesra.
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IndiGo appoints Chhavi Leekha as Director, Corporate Communications & Brand Reputation
Prior to this role, Leekha worked with Nokia India as Head of Marketing and Communications
IndiGo airlines, part of InterGlobe Aviation Ltd, has appointed Chhavi Leekha as Director Corporate Communications and Brand Reputation. Prior to this role, she worked with Nokia India as Head of Marketing and Communications. Her role included setting the direction and leading Nokia's marketing strategy, demand generations, brand strategy, event management, advertising, external/internal communications, corporate affairs &CSR.
Leekha has also worked with Uber India as Consulting Director of Communications and also served a stint at Spice Global as Group President, Brand and Corporate Communications.
Leekha has completed her MBA from the prestigious Narsee Monjee Institue of Management Studies and BA from Shri Ram College of Commerce.
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Aditya Birla Group appoints Sandeep Gurumurthi as Head of Corporate Comm. and Brand
Gurumurthi who was part of the core team that launched ET NOW stepped down from his role as Managing Editor in August 2018
Aditya Birla Group has appointed former ET Now Managing Editor Sandeep Gurumurthi as Head of Corporate Communications and Brand.
Gurumurthi who was part of the core team that launched ET Now stepped down from his role as Managing Editor in August 2018.
He was associated with the channel since inception and besides anchoring breaking news and other special shows, he hosted ET Now's flagship debate show India Development Debate weeknights at 9 pm.
Gurumurthi began his career with national broadcaster DD News, and prior to joining ET Now, he was associated with CNBC TV18,
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Yaap appoints Deepak Singh as Chief Creative Officer
Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards
Rainmaker Ventures-backed Yaap, the digital advertising agency has appointed Deepak Singh as their Chief Creative Officer. Deepak will be based in the Mumbai office and will oversee all creative functions across the Yaap network in Mumbai, Gurugram, Hyderabad, Shillong, Dubai, Singapore & Jakarta. He will report directly to the Board of Directors at Yaap.
Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards at Cannes, One Show, LIA, New York Festival, Goafest, Adfest, Spikes Asia, Young Guns and more. He has also been on the jury of some of these prestigious festivals and led creative teams across agencies including Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra, TBWA, Dentsu and The Social Street.
For the past 3 consecutive years, Singh has led a young team from The Social Street, which has gone on to give an exhilarating performance. He has been instrumental in securing the Creative Agency of the year title for the agency, several times during 2018.
Commenting on his new role, he added, “Saying yes to Yaap was actually not a very tough decision to make for me. Right from the time we first met, Atul had a clear picture of why he wanted to hire me. I am glad he has chalked out a much bigger role for me. Being a young and vibrant company with expertise in Digital Content, Design and Influencer Marketing, Yaap I believe will be a great learning experience for me. I’m raring to go “
Atul Hegde, co-founder Rainmaker Ventures added “Deepak is a welcome addition to the array of Partners we have at Yaap, which has a unique non CEO model, our aim as investors, is to ensure that we are able to attract the best & brightest of talent into the senior management pool at Yap. Within a short span of fewer than 3 Years, Yaap has grown into 70+ people across 7 offices in South East Asia, India & the Middle East and it was the right time for us to bring in a Senior Creative talent. I wish Deepak all the very best and I’m sure he will be a great asset to Yaap. “
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Leo Burnett India promotes Rakesh Hinduja to COO, West
He has been leading the operations of Leo Burnett’s head office in Mumbai as the Executive Director and Branch Head
Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue to report to Dheeraj Sinha, Managing Director, India and Chief Strategy Officer, South Asia and Rajdeepak Das, Managing Director, India and Chief Creative Officer, South Asia.
Hinduja has been leading the operations of Leo Burnett’s head office in Mumbai as the Executive Director and Branch Head.
Speaking about the elevation, Dheeraj Sinha said, “Rakesh is the perfect role model for the new-age agency we are building. His leadership on all the three parameters of People, Product and Profit has been stellar. Under his watch, we have consistently seen spectacular work that has won our brands market-share, and glory at platforms such as Cannes Lions, Spikes and Effies. He has delivered high-quality growth for the Mumbai office, leading the teams to win a new business almost every two weeks. The momentum and buzz at Leo Burnett Mumbai are palpable. Rakesh has been an amazing team player, helping push the Publicis Groupe’s Power of One agenda. Leo Burnett Mumbai’s contribution to our services such as Prodigious has helped Prodigious to become the number one ‘agency production house’ in the country within a span of two years. More than anything else, Rakesh has a never-say-die attitude and he always plays the game with a sense of camaraderie that we really value at Leo Burnett.”
In his new role, Hinduja will drive the Power of One agenda for Leo Burnett in the West. He will help build cross-platform solutions for our clients using our services in Entertainment (Publicis Entertainment), Content (Content Factory), Experiential (Arc Worldwide), Production (Prodigious), Digital (Indigo Consulting and Digitas) and Media (Zenith Optimedia, Ecosys and Beehive). He will lead all the functions of Leo Burnett Mumbai to create world-class work, build a high growth business and create a culture where people come to do the best work of their lifetime.
Commenting on Rakesh’s promotion, Rajdeepak Das said, “Rakesh is always there, backing great creative work and making integrated thinking happen for our clients. He has been an essential part of the journey to get where we are today. This elevation is much-deserved and will take all of us to greater heights.”
Talking about his promotion, Rakesh Hinduja said, “I am happy with my journey at Leo Burnett – a new-age, solution-providing ‘Wave 3’ agency. I’m proud of the brave we have work done and I am hungry for more. Hereon, there are a lot of exciting things to do and in quick time. I want to take a critical pause here to thank all our clients and the Burnetters for their belief in me.”
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Publicis India appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer
Along with Srija Chatterjee and Bobby Pawar, Bassi will help in fostering collaboration and delivering on the Power of One synergy across the Groupe
Publicis India has announced the appointment of Neeraj Bassi as Managing Partner & Chief Strategy Officer. Neeraj will work from the agency’s New Delhi office. Along with Srija Chatterjee and Bobby Pawar, Neeraj will help in fostering collaboration and delivering on the Power of One synergy across the Groupe.
With over two decades of professional experience, Neeraj has worked with some of the world’s most renowned brands including Coca-Cola, Asian Paints, Cadbury, BMW, KFC, Adidas, Samsung, British Airways, WeChat, Voltas, Audi, HSBC, Max Life and Tata Singapore Airlines – Vistara among others.
He joins Publicis after a brief stint as an independent Consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Neeraj has worked with some of the top market research networks such as TNS, IMRB, and NFO and led the Strategic Planning function in advertising agencies including Cheil, Ogilvy, JWT, McCann in India and abroad. Neeraj has also won multiple awards across reputed award festivals that recognise effectiveness such as Effies (India & APAC), AMES, WARC, etc.
Announcing the new appointment and welcoming Neeraj aboard, Saurabh Varma, CEO, Publicis Communications, South Asia said: “In Neeraj, we found a partner with a shared vision of driving a deeper level of integration within the Groupe by leveraging the Power of One model. Neeraj’s vast experience and media neutral planning approach will help clients in building a holistic brand experience which will aim to create one-to-one consumer engagement, at scale. I look forward to working with Neeraj and wish him the best of luck.”
Welcoming Neeraj to the Publicis family, Srija Chatterjee, Managing Director - Publicis Worldwide, India said: “Neeraj joins at a time when the Groupe is implementing a profound transformation which puts our clients front and centre of everything that we do. His wealth of experience of working across diverse sectors and with cross-functional teams will help build a narrative around our clients’ business and marketing transformation that connects data, content and technology in an omnichannel world. I’m excited to welcome Neeraj to the Publicis Groupe family, and we look forward to him riding the next strategic wave at the agency.”
Bobby Pawar, MD & CCO - Publicis Worldwide, India added: “I’ve always believed great work is born out of a strong partnership between strategy, creative and clients. Neeraj Bassi has a history of creating strategic platforms that killer ideas can springboard from. His cross-platform approach to planning will also be a huge asset to our march towards the future of creativity. It also helps that he is fun to be around. I can chat with him for hours; the chemistry is very important when you are going to be more or less living out of each other’s metaphorical pockets.”
Commenting on his appointment, and his plans for the agency, Neeraj Bassi said: “I am really excited to be part of Publicis India and looking forward to partnering Bobby and Srija to create stellar work that stands out in the market. Working with clients as an independent consultant has given me insight on the primary concerns of CXOs and how communication can help resolve them. Clients today need an omnichannel approach to planning that focuses on identifying and solving their business problems holistically, rather than getting trapped in a discipline-specific approach. I am fascinated by the way all Groupe companies have come together at Publicis to create Power of One, and I look forward to wielding this power to build successful campaigns for our clients.”
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Airbnb appoints Google's Aristotle Balogh as Chief Technology Officer
Balogh formerly served as Vice President of Engineering, Application Storage, Indexing and Serving at Google
Airbnb has announced the appointment of Aristotle Balogh as Chief Technology Officer, according to media reports.
Balogh is expected to begin his tenure with Airbnb in November and will head the engineering and data science teams. He will also be in charge of infrastructure, information security and IT, as well as engineering for payments and community support.
Balogh formerly served as Vice President of Engineering, Application Storage, Indexing and Serving at Google, where he was instrumental in developing the infrastructure and data platforms of Google Search. He also worked as Chief Technology Officer at Yahoo and VeriSign.
According to reports, the company is expected to file for an Initial Public Offering (IPO) next year and Balogh's appointment comes at a time when Airbnb is still without a Chief Financial Officer after Laurence Tosi stepped down from the role earlier this year.
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