Archana Jain, Director, PR Pundit
In the emerging external environment, businesses are increasingly obliged to manage and sustain communications with several sensitive constituencies other than media. 80% of our time is dedicated to media relations - other constituents that take up our time vary from client to client.
In the emerging external environment, businesses are increasingly obliged to manage and sustain communications with several sensitive constituencies other than media. 80% of our time is dedicated to media relations - other constituents that take up our time vary from client to client.Archana Jain has experience in corporate communications, having assisted and advised companies on the introduction of new products, ventures, thought leadership and brand communications, downsizing, mergers and restructuring, and communicating issues with sensitive constituencies during crises. Her experience spans diverse industry sectors including apparel, automobile, alcoholic beverages, broadcast, consumer goods, financial services, industrial goods, information technology, insurance, oil & gas, pharmaceutical, power & transmission, travel & leisure, and white goods.
Archana founded PR Pundit in 1998 though she has been practicing public relations since 1990. She was previously with Genesis PR, where she was the founder partner since 1992. In this issue of PR Speak, Archana Jain talks about a 'boutique PR' approach, Open Workshops for PR Practitioners and management by objectives.
Q. Have you faced any difficulties being a woman in a senior post? Have there been times that you have not been taken seriously due to gender inequalities? On the contrary, my experiences have always lent me to believe that women have a distinct advantage across professions.
Q. What is the unique selling proposition of 'PR Pundit'? A 'boutique PR' approach brings to clients, senior resources to provide both strategic counseling as well as a wealth of implementation experience. PR Pundit's core value lies in its creative approach to public relations and a sincere commitment to exceed client expectations.
Q. How do you measure the results of a PR campaign? MBO (management by objectives) - all plans are prepared in a measurable format so as to enable clients to evaluate performance against the target goals. It is most important that those who evaluate the results of the PR program are a part of the planning exercise itself.
Q. What are the ideal attributes for a good PR professional? An understanding of the client's business objectives is imperative in order to identify and exploit the PR potential in the effort to achieve the desired image thereby lending support to client's business goals.
Q. How is handling corporate communications or PR for a SME client different from handling a large client? The SME Client is definitely more challenging as not only do we have to work within a smaller budget but also as far as the media is concerned, they all want their mediums to be associated with successful, big companies. The SME client work is satisfying for the reason that nothing comes without effort.
Q. Do initiatives like the PRCAI PR summit help? If yes, how? Dialogue and exchange of ideas in all professions is necessary. PR is one of the rapidly growing professions and needs forums like PRCAI and others to advance its interest.
Since very little is documented on our industry in terms of case histories, we (PR Pundit) undertake Open Workshops for PR Practitioners, where we organize bi-annual interactive meetings to discuss issues that impact corporate reputation with relevance to the business environment of the day. These meetings are held alternatively between New Delhi and Mumbai each year for the practitioners to learn more about the strategic and tactical PR issues managed by companies. Our next meeting is planned for September 10 in Mumbai and addresses the subject communicating for change and building brand identities.
Q. How does PR compete with other below-the-line marketing activities? By complimenting them, but certainly at much smaller budgets
Q. How do you differentiate yourselves when you go out to pitch for clients? Our creative and strategic recommendations set us apart, while benchmarking expectations in a measurable format, driven through proprietary structures and processes.
Q. How do you deal with conflicting interests between a client and a PR firm? Since both sides know their business well, how do you bridge the gap between your and their objectives? There is never a conflict between the interest of the client and the PR Company - as the PR Company's primary business is to nurture and protect client reputation. Should there be a situation where the client wants the PR provider to take an unethical stand on an issue, it would be in the best interest of the client that the PR Company alert the client on the gravity of the impact of such behavior on the client's reputation
Q. In India, is the role of PR going to remain in media relations or it will go beyond that? In the emerging external environment, businesses are increasingly obliged to manage and sustain communications with several sensitive constituencies other than merely media. 80% of our time at present is dedicated to media relations - other constituents that take up our time vary from client to client. For some clients we devise and undertake programs for customers, and for some for its sales force.
PR Pundit has assisted businesses prepare for problems, considering them in advance of any crisis thereby having a clear view of what to do when it happens. We undertake a comprehensive issue and crisis audit - examining all potential issues, risks, sensitive areas and interest groups; advise on crisis and rumor management strategies and corporate response stance; develop appropriate crisis procedures and a crisis manual.
Q. Tell us about the campaigns you are currently handling. Is there anything in the pipeline? Our client relationships span across varied sectors from financial services where we work with Royal Sundaram and Standard Chartered, to InfoTech clients like Bentley Systems and HCL Comnet. We are busy managing PR programs for Blow Plast Limited, Financial Technologies, McDonald's India, Radio Mirchi, SAB Miller, Swarovski, and Tupperware India among others.
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Surabhi Patodia of Ola joins Practo as Head of Communications
Patodia served over three years at Ola as Senior Manager, Corporate Communications & PR
Surabhi Patodia, former Senior Manager, Corporate Communications & PR at Ola has joined healthcare platform Practo as Head of Communications.
Patodia started her career in Communications with Adfactors PR, where she helped companies going to IPO with their communication plans. She then went on to be a part of Text100, India's premier Technology PR agency, where she worked with brands like Lenovo, Tata Power Solar, to name a few. She joined Ola in 2016, and was instrumental in building a strong narrative for the brand, across India and International markets.
Patodia holds PG Diploma in Public Relations & Corporate Communications from the Xavier’s Institute of Mass Communications, Mumbai and Bachelors in Business Administration from BIT, Mesra.
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IndiGo appoints Chhavi Leekha as Director, Corporate Communications & Brand Reputation
Prior to this role, Leekha worked with Nokia India as Head of Marketing and Communications
IndiGo airlines, part of InterGlobe Aviation Ltd, has appointed Chhavi Leekha as Director Corporate Communications and Brand Reputation. Prior to this role, she worked with Nokia India as Head of Marketing and Communications. Her role included setting the direction and leading Nokia's marketing strategy, demand generations, brand strategy, event management, advertising, external/internal communications, corporate affairs &CSR.
Leekha has also worked with Uber India as Consulting Director of Communications and also served a stint at Spice Global as Group President, Brand and Corporate Communications.
Leekha has completed her MBA from the prestigious Narsee Monjee Institue of Management Studies and BA from Shri Ram College of Commerce.
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Aditya Birla Group appoints Sandeep Gurumurthi as Head of Corporate Comm. and Brand
Gurumurthi who was part of the core team that launched ET NOW stepped down from his role as Managing Editor in August 2018
Aditya Birla Group has appointed former ET Now Managing Editor Sandeep Gurumurthi as Head of Corporate Communications and Brand.
Gurumurthi who was part of the core team that launched ET Now stepped down from his role as Managing Editor in August 2018.
He was associated with the channel since inception and besides anchoring breaking news and other special shows, he hosted ET Now's flagship debate show India Development Debate weeknights at 9 pm.
Gurumurthi began his career with national broadcaster DD News, and prior to joining ET Now, he was associated with CNBC TV18,
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Yaap appoints Deepak Singh as Chief Creative Officer
Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards
Rainmaker Ventures-backed Yaap, the digital advertising agency has appointed Deepak Singh as their Chief Creative Officer. Deepak will be based in the Mumbai office and will oversee all creative functions across the Yaap network in Mumbai, Gurugram, Hyderabad, Shillong, Dubai, Singapore & Jakarta. He will report directly to the Board of Directors at Yaap.
Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards at Cannes, One Show, LIA, New York Festival, Goafest, Adfest, Spikes Asia, Young Guns and more. He has also been on the jury of some of these prestigious festivals and led creative teams across agencies including Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra, TBWA, Dentsu and The Social Street.
For the past 3 consecutive years, Singh has led a young team from The Social Street, which has gone on to give an exhilarating performance. He has been instrumental in securing the Creative Agency of the year title for the agency, several times during 2018.
Commenting on his new role, he added, “Saying yes to Yaap was actually not a very tough decision to make for me. Right from the time we first met, Atul had a clear picture of why he wanted to hire me. I am glad he has chalked out a much bigger role for me. Being a young and vibrant company with expertise in Digital Content, Design and Influencer Marketing, Yaap I believe will be a great learning experience for me. I’m raring to go “
Atul Hegde, co-founder Rainmaker Ventures added “Deepak is a welcome addition to the array of Partners we have at Yaap, which has a unique non CEO model, our aim as investors, is to ensure that we are able to attract the best & brightest of talent into the senior management pool at Yap. Within a short span of fewer than 3 Years, Yaap has grown into 70+ people across 7 offices in South East Asia, India & the Middle East and it was the right time for us to bring in a Senior Creative talent. I wish Deepak all the very best and I’m sure he will be a great asset to Yaap. “
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Leo Burnett India promotes Rakesh Hinduja to COO, West
He has been leading the operations of Leo Burnett’s head office in Mumbai as the Executive Director and Branch Head
Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue to report to Dheeraj Sinha, Managing Director, India and Chief Strategy Officer, South Asia and Rajdeepak Das, Managing Director, India and Chief Creative Officer, South Asia.
Hinduja has been leading the operations of Leo Burnett’s head office in Mumbai as the Executive Director and Branch Head.
Speaking about the elevation, Dheeraj Sinha said, “Rakesh is the perfect role model for the new-age agency we are building. His leadership on all the three parameters of People, Product and Profit has been stellar. Under his watch, we have consistently seen spectacular work that has won our brands market-share, and glory at platforms such as Cannes Lions, Spikes and Effies. He has delivered high-quality growth for the Mumbai office, leading the teams to win a new business almost every two weeks. The momentum and buzz at Leo Burnett Mumbai are palpable. Rakesh has been an amazing team player, helping push the Publicis Groupe’s Power of One agenda. Leo Burnett Mumbai’s contribution to our services such as Prodigious has helped Prodigious to become the number one ‘agency production house’ in the country within a span of two years. More than anything else, Rakesh has a never-say-die attitude and he always plays the game with a sense of camaraderie that we really value at Leo Burnett.”
In his new role, Hinduja will drive the Power of One agenda for Leo Burnett in the West. He will help build cross-platform solutions for our clients using our services in Entertainment (Publicis Entertainment), Content (Content Factory), Experiential (Arc Worldwide), Production (Prodigious), Digital (Indigo Consulting and Digitas) and Media (Zenith Optimedia, Ecosys and Beehive). He will lead all the functions of Leo Burnett Mumbai to create world-class work, build a high growth business and create a culture where people come to do the best work of their lifetime.
Commenting on Rakesh’s promotion, Rajdeepak Das said, “Rakesh is always there, backing great creative work and making integrated thinking happen for our clients. He has been an essential part of the journey to get where we are today. This elevation is much-deserved and will take all of us to greater heights.”
Talking about his promotion, Rakesh Hinduja said, “I am happy with my journey at Leo Burnett – a new-age, solution-providing ‘Wave 3’ agency. I’m proud of the brave we have work done and I am hungry for more. Hereon, there are a lot of exciting things to do and in quick time. I want to take a critical pause here to thank all our clients and the Burnetters for their belief in me.”
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Publicis India appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer
Along with Srija Chatterjee and Bobby Pawar, Bassi will help in fostering collaboration and delivering on the Power of One synergy across the Groupe
Publicis India has announced the appointment of Neeraj Bassi as Managing Partner & Chief Strategy Officer. Neeraj will work from the agency’s New Delhi office. Along with Srija Chatterjee and Bobby Pawar, Neeraj will help in fostering collaboration and delivering on the Power of One synergy across the Groupe.
With over two decades of professional experience, Neeraj has worked with some of the world’s most renowned brands including Coca-Cola, Asian Paints, Cadbury, BMW, KFC, Adidas, Samsung, British Airways, WeChat, Voltas, Audi, HSBC, Max Life and Tata Singapore Airlines – Vistara among others.
He joins Publicis after a brief stint as an independent Consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Neeraj has worked with some of the top market research networks such as TNS, IMRB, and NFO and led the Strategic Planning function in advertising agencies including Cheil, Ogilvy, JWT, McCann in India and abroad. Neeraj has also won multiple awards across reputed award festivals that recognise effectiveness such as Effies (India & APAC), AMES, WARC, etc.
Announcing the new appointment and welcoming Neeraj aboard, Saurabh Varma, CEO, Publicis Communications, South Asia said: “In Neeraj, we found a partner with a shared vision of driving a deeper level of integration within the Groupe by leveraging the Power of One model. Neeraj’s vast experience and media neutral planning approach will help clients in building a holistic brand experience which will aim to create one-to-one consumer engagement, at scale. I look forward to working with Neeraj and wish him the best of luck.”
Welcoming Neeraj to the Publicis family, Srija Chatterjee, Managing Director - Publicis Worldwide, India said: “Neeraj joins at a time when the Groupe is implementing a profound transformation which puts our clients front and centre of everything that we do. His wealth of experience of working across diverse sectors and with cross-functional teams will help build a narrative around our clients’ business and marketing transformation that connects data, content and technology in an omnichannel world. I’m excited to welcome Neeraj to the Publicis Groupe family, and we look forward to him riding the next strategic wave at the agency.”
Bobby Pawar, MD & CCO - Publicis Worldwide, India added: “I’ve always believed great work is born out of a strong partnership between strategy, creative and clients. Neeraj Bassi has a history of creating strategic platforms that killer ideas can springboard from. His cross-platform approach to planning will also be a huge asset to our march towards the future of creativity. It also helps that he is fun to be around. I can chat with him for hours; the chemistry is very important when you are going to be more or less living out of each other’s metaphorical pockets.”
Commenting on his appointment, and his plans for the agency, Neeraj Bassi said: “I am really excited to be part of Publicis India and looking forward to partnering Bobby and Srija to create stellar work that stands out in the market. Working with clients as an independent consultant has given me insight on the primary concerns of CXOs and how communication can help resolve them. Clients today need an omnichannel approach to planning that focuses on identifying and solving their business problems holistically, rather than getting trapped in a discipline-specific approach. I am fascinated by the way all Groupe companies have come together at Publicis to create Power of One, and I look forward to wielding this power to build successful campaigns for our clients.”
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Airbnb appoints Google's Aristotle Balogh as Chief Technology Officer
Balogh formerly served as Vice President of Engineering, Application Storage, Indexing and Serving at Google
Airbnb has announced the appointment of Aristotle Balogh as Chief Technology Officer, according to media reports.
Balogh is expected to begin his tenure with Airbnb in November and will head the engineering and data science teams. He will also be in charge of infrastructure, information security and IT, as well as engineering for payments and community support.
Balogh formerly served as Vice President of Engineering, Application Storage, Indexing and Serving at Google, where he was instrumental in developing the infrastructure and data platforms of Google Search. He also worked as Chief Technology Officer at Yahoo and VeriSign.
According to reports, the company is expected to file for an Initial Public Offering (IPO) next year and Balogh's appointment comes at a time when Airbnb is still without a Chief Financial Officer after Laurence Tosi stepped down from the role earlier this year.
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