PR Watch News
PRCAI, the apex industry body representing public relations consultants in India and member of the International Communications Consultancy Organisation, has introduced a special ‘Matchmaking Programme’ to bring Indian and global PR consultancies together.
CMCG India has been busy of late, winning the PR accounts of Ford India, Global Cricket Corporation and the ICC Development (International) Ltd to its kitty. CMCG India bagged the Ford India account following a multi-agency pitch.
The key to successful integrated marketing communications is to treat all marketing disciplines as equal. All key players, advertising, PR, promotions, direct marketing, online marketing, and event marketing collaborate as equal partners to develop the best strategy for achieving marketing objectives. Euro RSCG is committed to the ‘Power of One’, and when we pitch for a new business, Euro RSCG Advertising, Euro RSCG PR, 4 D and MPG all strategise together. Closing the credibility gap is the biggest value add PR brings to the 360-degree marketing solution for clients.
LINOpinion, the PR division of Lintas, has been quite active this year, bagging a host of new accounts in the practice areas of finance, corporate, pharmaceuticals, entertainment and lifestyle, FMCG and telecom.
Advertising, PR, promotions, DM, Online marketing and event marketing have to collaborate as equal partners to develop the best strategy for achieving marketing objectives, says Tara Kapur, VP, Euro RSCG PR & Events.
PR is a necessary component of any successful marketing organisation and a critical driver for managing perception, increasing brand awareness and fueling the overall corporate growth. PR as a function has evolved and grown beyond day-to-day media relations, press releases, media alerts, and tradeshows. Corporates are fast recognising the growing importance and effectiveness of PR since it is considered more impactful and authentic than advertising as anything that appears as an article in a newspaper will have more credible value.
Sampark Public Relations has recently bagged two major clients, Air Deccan and Ceat Tyres. While Air Deccan will be handled by its Bangalore office, Ceat Tyres will be handled by the agency’s Mumbai office. Sampark will focus on building both the clients’ corporate brands with a wide range of stakeholders.
PR agency Percept Profile has bagged two new accounts, Universal Music and Playwin, that will fetch the agency business worth Rs 0.11 million. Universal Music represents approximately 98 per cent of the music industry, while Playwin is a lottery and gaming brand of Pan India Network, which is part of the $1 billion Essel Group.
Concept PR Ltd, a group company of Mumbai based Rs 120 crore Concept Communications Ltd, has won the PR mandate for Haryana government. The one-year extendable contract has been awarded by a high-powered committeee headed by Haryana Chief Minister, Bhupinder Singh Hooda.
In a move to strengthen its external communications strategy, CNN-IBN, the English news channel from Television Eighteen Group, has appointed PR Pundit to manage its public relations across India. PR Pundit is also the communications of another TV18 offering, Channel 7.
Rediffusion DYR Public Relations has recently formed a strategic planning division to create and implement specialised tools to achieve desired PR objectives for its clients.
Girish Rao, VP-Sales & Marketing, LG Electronics, holds that PR has been successful in establishing LG as the industry spokesperson and a leader across all segments. According to him, corporates are fast recognising the effectiveness of PR since it is considered more impactful than advertising as anything that appears as an article in a newspaper has greater credible value
Close on the heels of winning the Diamond Trading Corporation account, Clea PR has just bagged the account of Bangalore based technology major, Hinduja-TMT (HTMT). Part of the Hinduja Group, HTMT is a key call centre operator and a ‘one stop solution provider’ for various BPO operations.
One of the main things was that I did not have such a strong understanding of how influential TV was, for example. This is different from the European and US perspective, where print and online medium are more influential. All these here are still developing. We are also starting to see more specialist interest magazines develop here and that is why our focus is different here.
Clea Public Relations has bagged the Diamond Trading Corporation (DTC) account and will oversee the corporation’s media and trade relations, market expansion and promotional strategies, along with brand building and custodial services.
Everest Public Relations, an arm of Everest Brand Solutions, has bagged the Hyundai Motor account following a competitive, multi-agency pitch.
Sharif Rangnekar, CEO, Integral PR, has been elected Vice-President of the Asia Pacific Region of Public Relations Organization International.
New York-based public relations and marketing communications firm, Atwood Partners, is all set to foray into the Asia Pacific region. The firm has appointed Manish Kalghatgi as Managing Consultant for the Asia Pacific region. He will be based in Mumbai. Atwood Partners will commence its Asia Pac operations from June 1, 2006.
Sampark Public Relations has made two key additions to its core management team in the form of Sanjay Rammoorthy, former Bureau Chief, Sahara Samay, Mumbai, who joins as as Senior VP, Corporate, and industry veteran, O P Thomas, who is slated to join as Senior VP, Technology and Finance.
Public Relations Council of India (PRCI), a registered national body of PR and communication professionals, has initiated the process for accreditation of PR professionals in India.
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