Date-wise News

Gita Ram, former Research Director at Synovate India, joins ZenithOptimedia, Bangalore as Vice-president from January 10, 2006. Confirming the news, Ram said that she was happy to shift base to Bangalore.

exchange4media Staff Jan 10, 2006 4:27 PM

Rajul Kulshreshtha, General Manager, GroupM, Team LG, has decided not to take up the Dentsu offer after all. Kulshreshtha was slated to join Dentsu Communication as Vice-president, Media, this month to oversee the entire media operations of the agency in Delhi and Bangalore. However, GroupM has succeeded in retaining their Team LG head.

Noor Fathima Warsia Jan 10, 2006 1:47 PM

Even while the buzz has it that Sania Mirza will be endorsing Coke, Coca-Cola India's clear-lime brand, Sprite, may after all walk away with the teen tennis sensation. Coca-Cola India is toying with the idea of pairing up Sprite with Mirza, reportedly for an endorsement fee of around Rs 65 lakh.

exchange4media Staff Jan 10, 2006 7:52 AM

Radico Khaitan is betting big on brand led growth. The Rs 1,000-crore liquor major, having made a transition from distillery and bottling operations to brand marketing, is now scouting for an overseas brand for acquisition

exchange4media Staff Jan 10, 2006 7:51 AM

The year has not started on a happy note for those planning to buy a four-wheeler. Maruti Udyog Ltd has increased the prices of all its models with effect from January 09, 2006. The price hike varies from Rs 1500 for the Omni E van to Rs 15,000 for the Grand Vitara SUV.

exchange4media Staff Jan 10, 2006 7:50 AM

The Rs 1,425-crore shampoos market bubbled over in 2005, riding on the back of a surge in rural demand. According to industry sources, the overall shampoo market, which sees annual volume sales of approximately 63,000 tonnes, saw rural offtake grow by 40 per cent last year, while urban demand grew half that, at 21 per cent.

exchange4media Staff Jan 10, 2006 7:49 AM

Yahoo! India has tied up with little master and cricket legend, Sunil Gavaskar, and now cricket buffs will be privy to the cricketer’s candid comments, insightful articles and incisive analysis exclusively on Yahoo! India Cricket. With this venture, Gavaskar and Yahoo! India have opened a new innings on the web as well on mobile.

exchange4media Mumbai Bureau Jan 10, 2006 7:48 AM

B S Sreedhar, popularly known as Shred, has moved from CNBC to the National Geographic Channel. Shred has joined Nat Geo as Associate VP, On Air Promotions, Operations and Engineering.

exchange4media Staff Jan 10, 2006 7:47 AM

To make a head way and establish that much needed connect with its customers, Kaya Skin Clinic, pioneers in cutting edge technology for skin services in India, has signed on model, actor and TV hostess Pooja Bedi to endorse its age-control services. This is Bedi’s first ever brand endorsement.

exchange4media Staff Jan 10, 2006 7:46 AM

MAX is all geared up for the forthcoming MAX Stardust Awards, which will premier on the Hindi movie channel of the SET bouquet. The show will be telecast on January 28, and the channel is preceding this with marketing efforts. Kenstar has been roped in as the title sponsor.

exchange4media Mumbai Bureau Jan 10, 2006 7:45 AM

Till November 2005 advertising spends by Entertainment Zones had grown by 55 per cent. While magazines saw a paltry 3 per cent advertising, newspapers got the maximum attention. PVR Cinemas, which recently launched its latest multiplex in Noida, advertised the most in Print during January-November 2005.

exchange4media Staff Jan 10, 2006 7:44 AM

Hanmer & Partners Communications Private Ltd has been appointed as the public relations agency for Emirates Airline in key Indian cities. It will look into the communication needs of Emirates in Mumbai, Chennai, Kochi, Hyderabad and Trivandrum.

exchange4media Mumbai Bureau Jan 10, 2006 7:43 AM

With the conclusion of the first round of FM Phase II biddings for category A+ and A cities, experts feel that radio lovers of metro cities may expect a much wider choice over and above the stereotype Bollywood music based Contemporary Hit Radio (CHR) stations, though Talk Radio may not be arriving in India as yet.

exchange4media Staff Jan 10, 2006 7:42 AM

The Supreme Court today sought response from Prasar Bharati on whether it was willing to share Ten Sports’ feed of the Indo-Pak cricket series without any alteration.

exchange4media Staff Jan 10, 2006 7:40 AM

ICICI Bank has once again decided to resort to the celebrity endorsement route to promote its brand. Almost two-and-a-half years since superstar Amitabh Bachchan endorsed the brand, the company has signed up Shah Rukh Khan as its global ambassador.

exchange4media Staff Jan 10, 2006 7:39 AM

Dainik Bhaskar, the second highest read daily in India, is all set to strengthen itself in the Ujjain market. The publication has planned an edition there commencing January 16, 2006. With this, Dainik Bhaskar becomes 21-edition strong.

Noor Fathima Warsia Jan 10, 2006 7:39 AM

HLL has moved the advertising duties of its freshness soap, Liril, from Lowe to McCann. The development is a significant one owing to the fact that Liril has moved from Lowe, which has been handling the Liril account for 30 years, ever since the launch of the soap in 1975.

Noor Fathima Warsia Jan 10, 2006 7:38 AM