Date-wise News

Dabur Foods is looking at expanding its packaged food portfolio. Sanjay Sharma, general manager- sales and marketing, Dabur Foods, said the company was evaluating various options in the category.

exchange4media Staff May 20, 2006 7:18 AM

The Cholayil group, manufacturers of Medimix and Cuticura talcum powder, is working out a new business strategy to increase the market share of its brands. The company plans to enter into newer product categories in the skin-care domain by using the brand extension option for both Medimix and Cuticura.

exchange4media Staff May 20, 2006 7:18 AM

They are twenty-something, mobile and raring to go. And they are powering India's fourth-gear run in car sales. According to data from automotive research firm TNS, the largest chunk of car buyers in India fall in the 26-30 years age bracket. This demographic comprises 20.6% of car owners in India.

exchange4media Staff May 20, 2006 7:17 AM

Indegene, India’s leading provider of medical and scientific marketing services to the pharma industry, has partnered with GlaxoSmithKline Consumer Healthcare, India, to win the Global Pyramid Award for excellence in medical marketing in the category ‘Best Use of Science’.

exchange4media Staff May 20, 2006 7:15 AM

In a bid to become a dominant player in the broadband gaming domain, Indiatimes has entered into a strategic alliance with Level Up! Network India Pvt Ltd, a multiplayer online games publisher, to bring Ragnarok, one of the most popular Massively Multiplayer Online Role Playing Games.

exchange4media Staff May 20, 2006 7:15 AM

Nokia India will be hosting a national level football challenge, a freestyle football game that will provide budding football stars in the country an opportunity to match their skills against the leading football players from Brazil. The street football tournament will be rolled out in Delhi, Mumbai, Kolkata and Bangalore.

exchange4media Staff May 20, 2006 7:13 AM

LG Electronics India Ltd, which introduced the Service Mall concept in Delhi last year, is planning to further expand the concept and open five more specialised malls in the country. The consumer durables major plans to invest Rs 3 crore to develop these Service Malls.

exchange4media Staff May 20, 2006 7:12 AM

7UP, which launched its ‘curvy’ bottle with the ‘Mallika in a Bottle’ campaign, has now launched its under-the-crown (UTC) consumer initiative. The initiative, which will commence from May 20, 2006, will see 140 winners from select markets across North India getting a chance to meet 7UP’s brand ambassador Mallika Sherawat.

exchange4media Staff May 20, 2006 7:11 AM

Sify Ltd has announced that it would cover the highlights of the India-West Indies series on its website www.sifymax.com. Beginning May 19, 2006 till July 2006, SifyMax will capture the entire series – five One Day Internationals and four Test matches.

exchange4media Staff May 20, 2006 7:10 AM

Perhaps '06 will be the season of corporate tie-ups in Bollywood. Whether it's the recent Da Vinci Code & ABN AMRO tie-up or the Yamaha & Taxi 9211 tie-up - it looks like the perfect marriage between brands and movies. All thanks to corporates willingness to associate themselves with movies.

exchange4media Staff May 20, 2006 7:08 AM

Delhi based agency, Noshe Oceanic, which recently entered the Chandigarh market, has been actively pursuing new clients. The Chandigarh branch has been successful in garnering business worth Rs 1 crore within a month of beginning its operations there.

exchange4media Staff May 20, 2006 7:07 AM

Clea Public Relations has bagged the Diamond Trading Corporation (DTC) account and will oversee the corporation’s media and trade relations, market expansion and promotional strategies, along with brand building and custodial services.

exchange4media Staff May 20, 2006 7:06 AM

Reckitt Benckiser’s $680 million global creative review, which began a few months ago, now does not have McCann Erickson in the reckoning. McCann has been forced to pull out of the global advertising account review on account of client conflict.

exchange4media Staff May 20, 2006 7:04 AM