PR Watch News
In a survey conducted by PRWeek some time back, Harold Burson was described as ‘the century’s most influential PR figure’. e4m caught up with the legendary Founder Chairman of Burson Marsteller, on the sidelines of the recent ICCO Summit held in the Capital. Public relations should be considered the umbrella function that shapes an entity’s relationships with its numerous publics or stakeholders, he says.
Ogilvy’s trademark is insight, ideas and influence. What we mean is that you develop an insight which is difficult to arrive at. It’s kind of an ‘Eureka!’ sort of moment… Second is to develop new ways of story telling, which has moved dramatically away from traditional formats, yet a great story is a great story. Because of lack of attention span and fragmentation in media, it is imperative to understand the tools of modern story telling. It means education, both internally and externally, in terms of new media, which we do.
Sampark Public Relations has announced its merger with Insight Communications, a Delhi-based boutique PR and communication outfit. The merger, which will take effect from December 1, 2006, will combine offices, people and client base to form a firm with more than 130 PR practitioners.
Ogilvy Public Relations India has won a Gold at the PR Week Asia Pacific Awards 2006 for their CSR campaign for Amara Raja Batteries Ltd. Titled ‘Plural Power for Rural India’, the campaign bagged the Gold in the Corporate Communications category.
Precision PR has recently won the accounts for Mobile Mantra, Sahara Computers and Paras Hospitals. Precision PR has been roped in to improve their media communications and marketing strategies. With these three accounts, the agency now has 18 accounts.
The key communication plank for Idea is service delivery and innovation. As a matter of fact, the mantra at Idea now is ‘Customer First’. The writing on the wall is that all operators will have near 100 per cent coverage, tariffs are no longer a USP, products and tariffs are matched and launched overnight, so the only differentiating factor between us and our competitors will be customer service.
Ogilvy’s trademark is insight, ideas and influence. What we mean is that you develop an insight which is difficult to arrive at. It’s kind of an ‘Eureka!’ sort of moment… Second is to develop new ways of story telling, which has moved dramatically away from traditional formats, yet a great story is a great story. Because of lack of attention span and fragmentation in media, it is imperative to understand the tools of modern story telling. It means education, both internally and externally, in terms of new media, which we do.
La Opala has appointed Hanmer & Partners as the PR consultant agency for their national business. La Opala, which is into manufacturing opal glass tableware, enjoys 60 per cent share of the Indian market.
IPAN will be handling the PR duties for the 11th Wharton India Economic Forum 2006, a student-run business forum focusing on India. The Forum would be held on November 11 at Philadelphia, USA.
Clea PR has bagged the account of film production/distribution company K Sera Sera. The production house has been associated with films like ‘Sarkar’, ‘Ab Tak Chappan’, ‘Vaastu Shastra’, ‘My Wife’s Murder’ and ‘Darna Mana Hai’.
West Bengal Electronics Development Corporation Ltd (WEBEL) has appointed Hanmer & Partners as their national PR agency. WEBEL is the nodal agency of the Government of West Bengal for developing IT and ITES within the state and has implemented several e-governance projects.
ICCO Global Summit, currently on in the Capital, has thrown light on the emerging trends in the field of PR. In keeping with the theme of the summit is ‘Forget Best Practices, Think Next Practices’, Santosh Desai, President, McCann Erickson India, opened the session providing some food for thought when he said that media had been always a catalyst for change.
Good Relations (India) Pvt Ltd has bagged the Virgin Atlantic Airways account following a multi-agency pitch. This follows a revamp in Virgin’s creative and media accounts. O&M is the new agency handling Virgin’s creative business, while GroupM has been given the media mandate.
Carson Dalton, Senior Manager, Public Relations, IDEA Cellular, says the writing on the wall is that all operators will have near 100 per cent coverage, tariffs are no longer a USP, products and tariffs are matched and launched overnight, so the only differentiating factor is customer service.
At Comma we believe that branding is about credibility and not visibility. We practice communications management to ensure that whatever brand you build, its values are communicated to both external and internal audiences. At IPAN, I trained young professionals and groomed them into good PR executives, but now agencies are not able to attract such people and nobody is willing to invest the time. But, in the near future, there will be leaders who will stress on quality rather than quantity.
Comma Consulting has bagged the PR mandate of Hyperion Solutions, one of the global leaders in business performance management software.
ICICI Bank has appointed Hanmer & Partners as its PR agency. The agency will service the account across all major networks and other territorial offices in small towns and cities spread across the length and breadth of the country.
Rajiv Desai, former IPAN boss, says the motto of his new venture, Comma, is that it should have the ability to solve a problem in a different manner. “Creativity is the first value that we emphasise on; the second is accuracy,” he says.
As far as opportunities are concerned, there are plenty of them. PR consultants are better informed of the trends and are more experienced to sell stories. MNCs and a few Indian corporates have recognised the role of PR and its relevance to the core scheme of company strategies. There is a greater demand for specialisation. Also, viral marketing, blogging, and video conferencing are the new trends in the Indian market.
Chennai based Prime Point Foundation in association with the Chennai PR Club has launched Podcast service for corporates. Podcast is a distribution of audio stream, which can be downloaded and played in any MP3 player. Beginning this month, e-magazine ‘PR-e-sense’ has been integrated with it.
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