Date-wise News

The government is looking to impose a levy on all domestic electronic goods like TVs, VCRs, home theatres etc and use the proceeds to launch an international current affairs channel called “Channel Asia”.

exchange4media Staff Jun 23, 2006 7:18 AM

Advertising, PR, promotions, DM, Online marketing and event marketing have to collaborate as equal partners to develop the best strategy for achieving marketing objectives, says Tara Kapur, VP, Euro RSCG PR & Events.

exchange4media Staff Jun 23, 2006 7:17 AM

Swiss watchmaker Omega has added another celebrity to its high profile list of brand ambassadors. This time it is Abhishek Bachchan, who joins another Bollywood star in Omega’s list, Sonali Bendre.

exchange4media Staff Jun 23, 2006 7:16 AM

By far the most-awaited movie of 2006, the Hrithik Roshan-starrer ‘Krrish’ has understandable garnered a lot of hype around not only its release but also around its making. The movie, which is touted as India’s first ‘superhero’ film, has another first to its credit –the practice of ‘procuring of assets’ for a Bollywood movie.

exchange4media Mumbai Bureau Jun 23, 2006 7:15 AM

Delhi-based advertising agency, Noshe Oceanic, has bagged the creative and media duties of Superhouse Group and its flagship brand Allen Cooper in a multi-agency pitch. The account size is pegged in the region of Rs 3-4 crore. Triton, Delhi was the incumbent agency.

exchange4media Staff Jun 23, 2006 7:14 AM

Grey Worldwide has promoted Sarita Srikanth as the Branch Manager of its Chennai division. She will be reporting to Ashutosh Khanna, COO, Grey Worldwide India. Srikanth had joined Grey, Chennai in June 2005 as Director, Client Services.

exchange4media Staff Jun 23, 2006 7:13 AM

Of the total number of insurance policies sold in the country in 2004-05, only 20 per cent were sold in rural India. At the first of Rural Marketing Agencies Association of India’s Seminar Series, rural and insurance marketing experts said that there was immense potential, and that this number would go up manifold.

exchange4media Staff Jun 23, 2006 7:12 AM

MindShare has appointed R Gowthaman as MD of MindShare for West and South India, and Sundar Raman as MD of MindShare for North and East. Suku Murti is moving to Singapore to run the Entertainment, Sports and Promotions unit of GroupM across Asia Pacific. Hiren Pandit, GM, MindShare, moves into Suku’s position.

exchange4media Staff Jun 23, 2006 7:11 AM

The Times of India Group has firmed up its plans to launch ‘Delhi Mirror’, the Delhi version of its tabloid ‘Mumbai Mirror’. It has hired Kamlesh Singh, currently Senior Editor with news channel CNN-IBN, as Editor for the new product. The Times Group is learnt to be targeting an August launch.

exchange4media Staff Jun 23, 2006 7:10 AM

Sandeep Bhargava, COO, Sahara One Motion Pictures, has put in his papers. He was with Sahara One Motion Pictures for two years. Bhargava has refused to disclose where he is going next. “There are a couple of options and offers that I am still considering,” is all he would say.

exchange4media Staff Jun 23, 2006 7:09 AM

Day Five (June 22, 2006) at the Cannes Lions International Advertising 2006 saw no awards ceremonies, which gave the delegates and visitors ample time to participate in high-powered seminars. This included Saatchi & Saatchi’s New Directors Showcase, one of the key highlights of the festival. Whether it was creative geniuses like Tim Mellors of Grey WorldWide, New York; David Rolfe of DDB (USA) or MediaCom’s Daniela Krautsack – the theme of the day was the integrated approach.

Noor Fathima Warsia Jun 23, 2006 7:07 AM

Day Five at Cannes Lions saw the announcement of the Film shortlists. The Indian agencies that have made it to this shortlist include three from Leo Burnett and one each from O&M, JWT and Publicis.

Noor Fathima Warsia Jun 23, 2006 7:06 AM

“The winner takes it all / The loser standing small’ – this song by Abba sung eons ago still encapsulates the ups and downs in any award ceremony. And EMVIES 2006 had its fair share of ecstasy and heartburn.

exchange4media Staff Jun 23, 2006 7:06 AM

EMVIES 2006 was celebrated in Mumbai on June 22, 2006 with much fanfare. This year’s celebrations far exceeded the previous years’ on all counts – be it number of entries, recognising new aspects of media excellence, number of guests who attended the event and even the noise that the EMVIES 2006 created.

exchange4media Staff Jun 23, 2006 7:05 AM

It was raining awards for Mindshare at the EMVIES 2006. Mindshare was declared Media Agency of the year again, as it was at the EMVIES 2005. The final tally of Mindshare was an impressive 113 points. Madison Communications was a distant runner up with 43 points, while O&M ranked third with a score of 26 points.

exchange4media Staff Jun 23, 2006 7:04 AM