Marketing News

Sushil Matey, Director – Marketing, Livpure & CEO, Livpure Smart Homes, talks about the brand’s new campaign, having Sachin Tendulkar as brand ambassador, media mix, marketing strategy and more

exchange4media Staff Oct 24, 2019 8:59 AM

Karan Kumar, Chief of Marketing, Fabindia, talks about their growth trajectory, how the brand stands out in a cluttered digital space, their marketing strategies and more

exchange4media Staff Oct 24, 2019 8:24 AM

A solution to your gifting dilemma this festive season, to celebrate the good times in the company of family, friends and retro music.

exchange4media Staff Oct 23, 2019 4:54 PM

The online brand specialising in premium quality products has entered the Indian offline retail space

exchange4media Staff Oct 23, 2019 4:28 PM

Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it

Shikha Paliwal Oct 23, 2019 8:55 AM

The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more

Noel Dsouza Oct 23, 2019 8:43 AM

Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment

Neethu Mohan Oct 23, 2019 8:30 AM

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza Oct 23, 2019 8:04 AM

Fabelle Trinity - Truffles Extraordinaire is the world's most expensive chocolate listed under Guinness World Records®

exchange4media Staff Oct 22, 2019 5:38 PM

Kajal Aggarwal, an avid rummy player, whose thoughts and objectives resonate with KhelPlay Rummy’s ideology makes her an ideal choice to showcase brand's foresight in the arena of online gaming.

exchange4media Staff Oct 22, 2019 4:22 PM

Indigood™ products will be featured in the ICONS collection, giving consumers access to Wrangler’s most iconic products with the highest level of sustainability

exchange4media Staff Oct 22, 2019 1:53 PM

The films use Facebook’s new short video format to convey a lot in a very short time and look at different tension points that shoppers have at different parts of a store

exchange4media Staff Oct 22, 2019 1:25 PM

Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office

Shreshtha Verma Oct 22, 2019 8:38 AM

The launch took place at an event hosted by Aparshakti Khurana

exchange4media Staff Oct 21, 2019 2:26 PM

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza Oct 21, 2019 8:50 AM

Reliance Jio witnessed subscriber growth with a net addition of 24 million during the quarter and 103 million during the previous twelve months

exchange4media Staff Oct 18, 2019 8:14 PM

JackPack is a blazer that packs inside its own pouch to aid the swift transformation of looks from business to casual, without the task of carrying extra luggage

exchange4media Staff Oct 18, 2019 7:03 PM

The campaign was launched in May this year in collaboration with India’s leading chefs to curate exclusive recipes using Alpenliebe Juzt Jelly as an active ingredient

exchange4media Staff Oct 18, 2019 6:20 PM

The campaign seeks to reinforce the importance of reuse and recycling for a sustainable future

exchange4media Staff Oct 18, 2019 5:34 PM

The face wash range aims to modernise alternative healing and solve the current generation’s dilemma of choosing between quick results and natural remedies.

exchange4media Staff Oct 18, 2019 4:35 PM