Marketing News

Coca-Cola India reported revenues of Rs 2,380 cr for the financial year 2018-19

Misbaah Mansuri Nov 1, 2019 8:28 AM

Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer

Noel Dsouza Nov 1, 2019 8:24 AM

The fest will feature artists like Millind Gaba, B Praak, Jassie Gill, Babbal Rai, Neha Bhasin and Parmish Verma

exchange4media Staff Oct 31, 2019 3:25 PM

Suvankar Sen, Executive Director, Senco Gold & Diamonds talks to exchange4media about the Kolkata-based jewellery brand’s journey from being a regional player to becoming nationally visible

Shreshtha Verma Oct 31, 2019 8:50 AM

With fans that run into thousands and even millions on social media platforms, these young creators are making a splash in the influencer industry. Meet the digital celebrities empowering brands

Shikha Paliwal Oct 31, 2019 8:21 AM

Katrina Kaif and Sunil Gupta, Brand Director of Reebok India, speak to us about the actress’s brand association with Reebok, her check-list when evaluating any brand endorsement and more

Misbaah Mansuri Oct 31, 2019 8:10 AM

Leo Burnett India’s Mumbai office will be leading the account along with the Indigo Consulting team

exchange4media Staff Oct 30, 2019 5:49 PM

IMG Reliance already works with Rohit Sharma, Jasprit Bumrah and the Pandya brothers - Hardik and Krunal

exchange4media Staff Oct 30, 2019 4:58 PM

As the agency of record, Zeno will lead Fabindia’s brand strategy, content development, and oversee management and execution of digital media

exchange4media Staff Oct 30, 2019 3:41 PM

The state has been seeking out Himachalis who have kept close to their roots even while carving their names in respective fields

exchange4media Staff Oct 30, 2019 3:08 PM

The Chhath Puja festive pack is designed to bind the festive feeling over a special cup of tea with the entire family

exchange4media Staff Oct 30, 2019 1:16 PM

Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies

Neethu Mohan Oct 30, 2019 9:07 AM

Focusing on consumer experience, Ajey Mehta, VP & Region head (APAC), HMD Global (the house of Nokia phones) talks to exchange4media about the phone updates that keep getting better over time

exchange4media Staff Oct 30, 2019 8:52 AM

Over the years, several brands have leveraged microblogging sites such as Twitter to maximise visibility and engagement with their target audience especially during the festive season

exchange4media Staff Oct 30, 2019 8:50 AM

The association will drive engagement with ISL audiences across the Indian subcontinent over the next five months

exchange4media Staff Oct 25, 2019 12:16 PM

TikTok users with most creative greetings set to win rewards from goCash+ to domestic and international travel packages by GoIbibo

exchange4media Staff Oct 25, 2019 11:42 AM

Ayushmann to be part of the brand’s upcoming campaign and will be seen in a series of ad films

exchange4media Staff Oct 25, 2019 11:14 AM

Online players have captured the market through deep discounting and deeper penetration, feel offline retailers

Shreshtha Verma Oct 25, 2019 9:10 AM

Taboola's Global Festive Season study on gifts & brands analysed data from over 400,000 articles read by over 460 million readers across the globe

exchange4media Staff Oct 24, 2019 2:51 PM

‘Accelerate’ helps businesses remodel their marketing approach on their digital transformation journey

exchange4media Staff Oct 24, 2019 12:03 PM