Marketing News

Viacom18 has announced a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada each at Rs 12 a month

exchange4media Staff Oct 14, 2019 8:49 AM

Bajpai, Co-founder and CEO, ixigo, spoke about Zero Dollar Marketing and how it is leveraging the power of content, videos and social media to drive more app adoption and brand awareness

exchange4media Staff Oct 14, 2019 8:34 AM

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff Oct 14, 2019 8:25 AM

It’s that time when we look back at names who made an impact on the marketing, advertising & media industry this year. Here are the nominees, as we get set to find out who wins the honour on Dec 5

exchange4media Staff Oct 14, 2019 8:23 AM

The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai

exchange4media Staff Oct 12, 2019 8:39 AM

Consumers can opt for channels like Zee TV, Zee Marathi, Zee Bangla, Zee Kannada, Zee Telugu & Zee Sarthak at attractive value during the festive season

exchange4media Staff Oct 11, 2019 7:30 PM

With Bedi on board, the brand aims to break barriers and scale new heights by showcasing the range of the all-natural and preservative-free products

exchange4media Staff Oct 11, 2019 6:09 PM

The Co-Founder & CEO of Dineout says it’s time restaurants keep up with how people order

exchange4media Staff Oct 11, 2019 4:46 PM

We take a look at some of the interesting campaigns

Nafisa Shaheen Oct 11, 2019 12:59 PM

Experts will share interesting insights during their respective spotlight sessions and keynote addresses

exchange4media Staff Oct 11, 2019 8:46 AM

The Head of Sales & Marketing talks about the brand’s journey in India, launch of their experience center and more

Neeta Nair Oct 11, 2019 8:46 AM

Amitabh Bachchan has over 15 brands from 12 categories in his kitty, including Dr Fixit, Cadbury, Navratna Oil, Gujarat Tourism, Dabur, Kalyan Jewellers, ICICI Prudential Life, Tanishq & Pepsi

exchange4media Staff Oct 11, 2019 8:33 AM

The brand recreated conventional flavours of Bengali street food as part of the campaign

exchange4media Staff Oct 10, 2019 4:39 PM

Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties

Noel Dsouza Oct 10, 2019 8:41 AM

The fast-food giant is investing 30% of its consumer-facing spends on digital

Misbaah Mansuri Oct 10, 2019 8:39 AM

For Manjula Tiwari, CEO, Future Style Lab, marketing is all about spending on the right store location, understanding your customer and targeting them the right way

Naziya Alvi Rahman Oct 10, 2019 8:18 AM

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

To create awareness about these sweets, the brand roped in few food and lifestyle influencers at Kolkata

exchange4media Staff Oct 9, 2019 11:17 AM