Date-wise News

The ad film released on digital platforms shows a graceful Kangana adorning the fluid Liva fabric, which lets her breathe, glide, and flow.

exchange4media Staff Oct 22, 2019 7:00 PM

The agenda for the conclave was ‘Make or Break States of the Indian Economy’

exchange4media Staff Oct 22, 2019 6:14 PM

The event saw senior representatives of companies and media agencies tapping into innovative marketing opportunities and exploring promotion zones at the airport

exchange4media Staff Oct 22, 2019 6:03 PM

Fabelle Trinity - Truffles Extraordinaire is the world's most expensive chocolate listed under Guinness World Records®

exchange4media Staff Oct 22, 2019 5:38 PM

The campaign has come alive in multiple media; print ads, hoardings and digital content

exchange4media Staff Oct 22, 2019 5:13 PM

The digital series featuring standup comedian Bharti Singh consists of four live episodes

exchange4media Staff Oct 22, 2019 4:57 PM

Flames S2 went live on October 18 while Fathers S2 will stream starting October 25

exchange4media Staff Oct 22, 2019 4:35 PM

Kajal Aggarwal, an avid rummy player, whose thoughts and objectives resonate with KhelPlay Rummy’s ideology makes her an ideal choice to showcase brand's foresight in the arena of online gaming.

exchange4media Staff Oct 22, 2019 4:22 PM

Vikatan Fest-Eve helped seven brands ranging from Automobile, Real Estate, Hospitality and FMCG to connect with their intended Target Audiences

exchange4media Staff Oct 22, 2019 3:59 PM

‘#FestiveShades with Tara Sutaria’ features a day-time rosy look and a high-drama smoldering look for the night

exchange4media Staff Oct 22, 2019 3:54 PM

Jhootha Kahin Ka features Rishi Kapoor, Jimmy Sheirgill and Sunny Singh Nijjar

exchange4media Staff Oct 22, 2019 3:30 PM

Cathay Pacific will be offering four-times more entertainment choices to enhance customer experience on fly.

exchange4media Staff Oct 22, 2019 3:27 PM

Watcho will provide access to a VOD content library of originals, movies and popular shows along with linear TV service

exchange4media Staff Oct 22, 2019 3:19 PM

The multi-city OOH campaign is currently live across 20 cities, including Mumbai, Delhi, Bangalore, Lucknow, Ahmedabad, Hyderabad, Pune, Chandigarh and Udaipur

exchange4media Staff Oct 22, 2019 3:13 PM

Out of the 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector, 9 to personal care, 4 to the food & beverages sector and 26 were from the ‘others’ category

exchange4media Staff Oct 22, 2019 2:36 PM

Indigood™ products will be featured in the ICONS collection, giving consumers access to Wrangler’s most iconic products with the highest level of sustainability

exchange4media Staff Oct 22, 2019 1:53 PM

The films use Facebook’s new short video format to convey a lot in a very short time and look at different tension points that shoppers have at different parts of a store

exchange4media Staff Oct 22, 2019 1:25 PM

Sunil Lulla has over 35 years of media and marketing experience

exchange4media Staff Oct 22, 2019 12:49 PM

Fulcro will be responsible for channelising Whisper range of products on digital, including on social media

exchange4media Staff Oct 22, 2019 11:56 AM

The investment is part of a strategic partnership that will also see Khurrana as the company’s brand ambassador

exchange4media Staff Oct 22, 2019 11:43 AM

Mahesh Chauhan, Director, Salt Brand Solutions, pays his tribute to Conrad Saldanha

Mahesh Chauhan Oct 22, 2019 9:11 AM

Rohit Ohri, Chairman and CEO, FCB India, says work on creating a copyright solution started six months ago

Neeta Nair Oct 22, 2019 8:52 AM

Prasoon Joshi, Amer Jaleel, Saurabh Varma, Rohit Ohri and Tarun Rai applaud Ogilvy for addressing the problem that has always been spoken about in hush-hush tones so far

Neeta Nair Oct 22, 2019 8:52 AM

Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising

Neethu Mohan Oct 22, 2019 8:40 AM

In conversation with exchange4media, Gunjan Arya, Managing Partner, OML, talks about the company’s journey as creators of content for OTT platforms, success of their Global Creator Network and more

Shikha Paliwal Oct 22, 2019 8:40 AM

Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office

Shreshtha Verma Oct 22, 2019 8:38 AM

The account will be handled by the agency’s Bangalore office

exchange4media Staff Oct 22, 2019 8:14 AM

According to Facebook Ad Library from Sept 19 to Oct 18, official Congress Haryana page saw ad spends worth Rs 3,91,881 on 323 ads; BJP Haryana page records 2 ads with spends of Rs 52,201

Tasmayee Laha Roy Oct 22, 2019 7:55 AM