Authors profile - Exchange4media

`Authors`

Shreshtha Verma
Trainee Reporter shreshtha.verma@exchange4media.com

A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams

How team Bala got social media users to let their hair down

From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala

Shreshtha Verma Nov 12, 2019 8:59 AM

Veet debuts in male grooming segment with Kartik Aaryan as brand ambassador

Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser Health South Asia, talks about the growth of the men's grooming segment, the brand's marketing strategy, target audience and more

Shreshtha Verma Nov 6, 2019 11:23 AM

Brands tap on Delhi pollution with social media creatives

Air purifier sales Delhi pollution?blur=25

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

Birthday boy Shah Rukh Khan is the Badshah of endorsements too

Over the years, Khan has worked with many iconic brands including Pepsi, Frooti, BYJU'S, Big Basket and Hyundai

Shreshtha Verma Nov 2, 2019 9:35 AM

Our marketing budget hiked by almost 100% in 5 years: Suvankar Sen, Senco Gold & Diamonds

Suvankar Sen, Executive Director, Senco Gold & Diamonds talks to exchange4media about the Kolkata-based jewellery brand’s journey from being a regional player to becoming nationally visible

Shreshtha Verma Oct 31, 2019 8:50 AM

Online vs offline: E-commerce discounts hit traditional retailers hard this festive season

Online players have captured the market through deep discounting and deeper penetration, feel offline retailers

Shreshtha Verma Oct 25, 2019 9:10 AM

Akshay Kumar starrer Housefull 4 opts for train wrapping strategy to woo audiences

Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office

Shreshtha Verma Oct 22, 2019 8:38 AM

How do boycott trends on social media impact brands?

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

How AI is evolving as a communication tool for brands

Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM

Online content marketing: Future trends & risks

Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour

Shreshtha Verma Oct 14, 2019 8:54 AM

First wave of Great Indian Festival was biggest celebration ever: Manish Tiwary, Amazon

Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has recorded, marketing strategies and more

Shreshtha Verma Oct 9, 2019 8:49 AM

Greta Thunberg: The new social media sensation

From her powerful thoughts to the memes around her ‘death stare’ towards US President Donald Trump, the 16-yr-old Swedish climate activist is quite a popular face on the internet

Shreshtha Verma Oct 5, 2019 9:15 AM

We believe in customer-driven marketing: Paritosh Kataria, Religare Health Insurance

The Marketing Head talks about their recent campaigns, marketing strategy and growth of the health insurance sector

Shreshtha Verma Oct 4, 2019 8:46 AM

India is a very important market for us: Michael Knapp, Lufthansa

Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories

Shreshtha Verma Oct 3, 2019 8:39 AM

How brands boost business with festive sales

Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales

Shreshtha Verma Sep 30, 2019 8:25 AM

Birthday boy Ranbir Kapoor is a favourite among brands

As the 'Sanju' star celebrates his birthday on September 28th, we take a look at some of his most memorable ads

Shreshtha Verma Sep 28, 2019 10:00 AM

Constant innovation is the key: Nipun Marya, vivo India

Nipun Marya, Head, Marketing Strategy, vivo India, talks to exchange4media about their latest product, and how the brand is upping its marketing game to woo customers this festive season

Shreshtha Verma Sep 23, 2019 8:54 AM

How Instagram has become the new marketplace for start-ups

From toys to plants, start-ups and medium-sized brands are selling everything on Instagram to cash in on the growing user base of the medium

Shreshtha Verma Sep 18, 2019 8:49 AM

Ayushmann Khurrana's 'Dream Girl' sets social media abuzz with quirky film promotions

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

Brands leveraging licensing to appeal to target audiences: Jiggy George, Dream Theatre

George, Founder and CEO, Dream Theatre, speaks to exchange4media about the growth in the licensing and merchandising industry, the company’s association with Liverpool FC and more

Shreshtha Verma Sep 12, 2019 8:44 AM

* * @param string $path * @return string */ public function hash($path) { return md5_file($path); } /** * Write the contents of a file. * * @param string $path * @param string $contents * @param bool $lock * @return int */ public function put($path, $contents, $lock = false) { return file_put_contents($path, $contents, $lock ? LOCK_EX : 0); } /** * Prepend to a file. * * @param string $path * @param string $data * @return int */ public function prepend($path, $data) { if ($this->exists($path)) { return $this->put($path, $data.$this->get($path)); } return $this->put($path, $data); } /** * Append to a file.

"a:4:{s:6:"_token";s:40:"7QnwCItrGwH9na0apWRcp5ixLiF59tZA3rcnqm42";s:9:"_previous";a:1:{s:3:"url";s:56:"https://www.e4mtest.com/author/shreshtha-verma-1430.html";}s:22:"PHPDEBUGBAR_STACK_DATA";a:0:{}s:6:"_flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}"

/** * {@inheritdoc} */ public function read($sessionId) { if ($this->files->isFile($path = $this->path.'/'.$sessionId)) { if ($this->files->lastModified($path) >= Carbon::now()->subMinutes($this->minutes)->getTimestamp()) { return $this->files->sharedGet($path); } } return ''; } /** * {@inheritdoc} */ public function write($sessionId, $data) { $this->files->put($this->path.'/'.$sessionId, $data, true); return true; } /** * {@inheritdoc} */ public function destroy($sessionId) { $this->files->delete($this->path.'/'.$sessionId); return true; } /** * {@inheritdoc} */ public function gc($lifetime) { $files = Finder::create()

* * @param string $data * @return string */ protected function prepareForUnserialize($data) { return $data; } /** * Save the session data to storage. * * @return bool */ public function save() { $this->ageFlashData(); $this->handler->write($this->getId(), $this->prepareForStorage( serialize($this->attributes) )); $this->started = false; } /** * Prepare the serialized session data for storage. * * @param string $data * @return string */ protected function prepareForStorage($data) { return $data; } /** * Age the flash data for the session. * * @return void

if ($this->sessionConfigured()) { $this->storeCurrentUrl($request, $session); $this->addCookieToResponse($response, $session); } return $response; } /** * Perform any final actions for the request lifecycle. * * @param \Illuminate\Http\Request $request * @param \Symfony\Component\HttpFoundation\Response $response * @return void */ public function terminate($request, $response) { if ($this->sessionHandled && $this->sessionConfigured() && ! $this->usingCookieSessions()) { $this->manager->driver()->save(); } } /** * Start the session for the given request. * * @param \Illuminate\Http\Request $request * @return \Illuminate\Contracts\Session\Session */ protected function startSession(Request $request) { return tap($this->getSession($request), function ($session) use ($request) { $session->setRequestOnHandler($request); $session->start(); }); } /** * Get the session implementation from the manager.

* @return void */ protected function terminateMiddleware($request, $response) { $middlewares = $this->app->shouldSkipMiddleware() ? [] : array_merge( $this->gatherRouteMiddleware($request), $this->middleware ); foreach ($middlewares as $middleware) { if (! is_string($middleware)) { continue; } list($name) = $this->parseMiddleware($middleware); $instance = $this->app->make($name); if (method_exists($instance, 'terminate')) { $instance->terminate($request, $response); } } } /** * Gather the route middleware for the given request. * * @param \Illuminate\Http\Request $request * @return array */ protected function gatherRouteMiddleware($request) { if ($route = $request->route()) { return $this->router->gatherRouteMiddleware($route); } return []; } /**

Request {#42#json: null #convertedFiles: null #userResolver: Closure {#356 class: "Illuminate\Auth\AuthServiceProvider" this: AuthServiceProvider {#41 …} parameters: { $guard: { default: null } } use: { $app: Application {#3 …} } } #routeResolver: Closure {#363 class: "Illuminate\Routing\Router" this: Router {#25 …} use: { $route: Route {#180 …} } } +attributes: ParameterBag {#44} +request: ParameterBag {#50} +query: ParameterBag {#50} +server: ServerBag {#46} +files: FileBag {#47} +cookies: ParameterBag {#45} +headers: HeaderBag {#48} #content: null #languages: null #charsets: null #encodings: null #acceptableContentTypes: array:4 [ 0 => "text/html" 1 => "application/xhtml+xml" 2 => "application/xml" 3 => "*/*" ] #pathInfo: "/author/shreshtha-verma-1430.html" #requestUri: "/author/shreshtha-verma-1430.html" #baseUrl: "" #basePath: null #method: "GET" #format: null #session: Store {#608} #locale: null #defaultLocale: "en" -isHostValid: true -isForwardedValid: true basePath: "" format: "html"}

*/ protected function dispatchToRouter() { return function ($request) { $this->app->instance('request', $request); return $this->router->dispatch($request); }; } /** * Call the terminate method on any terminable middleware. * * @param \Illuminate\Http\Request $request * @param \Illuminate\Http\Response $response * @return void */ public function terminate($request, $response) { $this->terminateMiddleware($request, $response); $this->app->terminate(); } /** * Call the terminate method on any terminable middleware. * * @param \Illuminate\Http\Request $request * @param \Illuminate\Http\Response $response * @return void */ protected function terminateMiddleware($request, $response) { $middlewares = $this->app->shouldSkipMiddleware() ? [] : array_merge( $this->gatherRouteMiddleware($request), $this->middleware ); foreach ($middlewares as $middleware) { if (! is_string($middleware)) {

$app = require_once __DIR__.'/../bootstrap/app.php'; /* |-------------------------------------------------------------------------- | Run The Application |-------------------------------------------------------------------------- | | Once we have the application, we can handle the incoming request | through the kernel, and send the associated response back to | the client's browser allowing them to enjoy the creative | and wonderful application we have prepared for them. | */ $kernel = $app->make(Illuminate\Contracts\Http\Kernel::class); $response = $kernel->handle( $request = Illuminate\Http\Request::capture() ); $response->send(); $kernel->terminate($request, $response);

Environment & details:

GET Data empty

POST Data empty

Files empty

Cookies empty

Session empty

Server/Request Data

Key	Value
REDIRECT_HTTPS	"on"
REDIRECT_SSL_TLS_SNI	"www.e4mtest.com"
REDIRECT_STATUS	"200"
HTTPS	"on"
SSL_TLS_SNI	"www.e4mtest.com"
HTTP_USER_AGENT	"CCBot/2.0 (https://commoncrawl.org/faq/)"
HTTP_ACCEPT	"text/html,application/xhtml+xml,application/xml;q=0.9,/;q=0.8"
HTTP_ACCEPT_LANGUAGE	"en-US,en;q=0.5"
HTTP_IF_MODIFIED_SINCE	"Tue, 19 Jan 2021 21:48:26 GMT"
HTTP_ACCEPT_ENCODING	"br,gzip"
HTTP_HOST	"www.e4mtest.com"
HTTP_CONNECTION	"Keep-Alive"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin"
SERVER_SIGNATURE	"<address>Apache/2.4.18 (Ubuntu) Server at www.e4mtest.com Port 443</address>\n"
SERVER_SOFTWARE	"Apache/2.4.18 (Ubuntu)"
SERVER_NAME	"www.e4mtest.com"
SERVER_ADDR	"192.168.4.13"
SERVER_PORT	"443"
REMOTE_ADDR	"3.236.118.7"
DOCUMENT_ROOT	"/var/www/html/exchange4media-latest/public"
REQUEST_SCHEME	"https"
CONTEXT_PREFIX	""
CONTEXT_DOCUMENT_ROOT	"/var/www/html/exchange4media-latest/public"
SERVER_ADMIN	"technical.e4m@gmail.com"
SCRIPT_FILENAME	"/var/www/html/exchange4media-latest/public/index.php"
REMOTE_PORT	"34888"
REDIRECT_URL	"/author/shreshtha-verma-1430.html"
GATEWAY_INTERFACE	"CGI/1.1"
SERVER_PROTOCOL	"HTTP/1.1"
REQUEST_METHOD	"GET"
QUERY_STRING	""
REQUEST_URI	"/author/shreshtha-verma-1430.html"
SCRIPT_NAME	"/index.php"
PHP_SELF	"/index.php"
REQUEST_TIME_FLOAT	1623573513.431
REQUEST_TIME	1623573513
APP_NAME	"Laravel"
APP_ENV	"local"
APP_KEY	"base64:uZCDDGeFkLbkHKfxYMr30fZUYZqQA91NWosii25GGuE="
APP_DEBUG	"true"
APP_URL	"http://www.e4mtest.com/"
LOG_CHANNEL	"stack"
DB_CONNECTION	"mysql"
DB_HOST	"203.122.21.196"
DB_PORT	"3306"
DB_DATABASE	"e4mcms"
DB_USERNAME	"root"
DB_PASSWORD	"uat_exch@nge4media"
BROADCAST_DRIVER	"log"
CACHE_DRIVER	"redis"
SESSION_DRIVER	"file"
SESSION_LIFETIME	"120"
QUEUE_DRIVER	"sync"
REDIS_HOST	"127.0.0.1"
REDIS_PASSWORD	"null"
REDIS_PORT	"6379"
MAIL_DRIVER	"smtp"
MAIL_HOST	"smtp.gmail.com"
MAIL_PORT	"587"
MAIL_USERNAME	"info@exchange4media.com"
MAIL_PASSWORD	"info@318"
MAIL_ENCRYPTION	"tls"
PUSHER_APP_ID	""
PUSHER_APP_KEY	""
PUSHER_APP_SECRET	""
PUSHER_APP_CLUSTER	"mt1"
MIX_PUSHER_APP_KEY	""
MIX_PUSHER_APP_CLUSTER	"mt1"
BANNER	""
ASSEST_VERSION	"1.1"

Environment Variables

Key	Value
APP_NAME	"Laravel"
APP_ENV	"local"
APP_KEY	"base64:uZCDDGeFkLbkHKfxYMr30fZUYZqQA91NWosii25GGuE="
APP_DEBUG	"true"
APP_URL	"http://www.e4mtest.com/"
LOG_CHANNEL	"stack"
DB_CONNECTION	"mysql"
DB_HOST	"203.122.21.196"
DB_PORT	"3306"
DB_DATABASE	"e4mcms"
DB_USERNAME	"root"
DB_PASSWORD	"uat_exch@nge4media"
BROADCAST_DRIVER	"log"
CACHE_DRIVER	"redis"
SESSION_DRIVER	"file"
SESSION_LIFETIME	"120"
QUEUE_DRIVER	"sync"
REDIS_HOST	"127.0.0.1"
REDIS_PASSWORD	"null"
REDIS_PORT	"6379"
MAIL_DRIVER	"smtp"
MAIL_HOST	"smtp.gmail.com"
MAIL_PORT	"587"
MAIL_USERNAME	"info@exchange4media.com"
MAIL_PASSWORD	"info@318"
MAIL_ENCRYPTION	"tls"
PUSHER_APP_ID	""
PUSHER_APP_KEY	""
PUSHER_APP_SECRET	""
PUSHER_APP_CLUSTER	"mt1"
MIX_PUSHER_APP_KEY	""
MIX_PUSHER_APP_CLUSTER	"mt1"
BANNER	""
ASSEST_VERSION	"1.1"

Registered Handlers

0. Whoops\Handler\PrettyPageHandler