Marketing News

Interactive Avenues will be responsible for driving brand awareness, facilitating trials and creating brand loyalists for Too Yumm!

exchange4media Staff Nov 12, 2019 10:49 AM

From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala

Shreshtha Verma Nov 12, 2019 8:59 AM

Society of Indian Automobile Manufacturers has been reported as saying that the positive festive season sentiment is expected to continue in November and December

exchange4media Staff Nov 11, 2019 5:51 PM

The digital-first campaign was launched at the Vogue Women of the Year event which celebrates and recognises women with exceptional talents from across industries

exchange4media Staff Nov 11, 2019 12:15 PM

The exchange4media Conclave – South will be held on Friday, November 22, 2019, at the Taj MG Road, Bangalore

exchange4media Staff Nov 11, 2019 8:38 AM

A number of Twitter users are reportedly upset over the policy on suspensions and verifications of accounts

exchange4media Staff Nov 8, 2019 4:53 PM

‘BBC News Upfront 2019: The Power of An Authentic Voice’ will be held on November 21, 2019, at JW Marriott, Mumbai

exchange4media Staff Nov 8, 2019 12:51 PM

The new brand will be seen across a range of platforms; Landor has developed the full suite of brand architecture for the new EVENT Cinemas moniker

exchange4media Staff Nov 8, 2019 9:11 AM

The exchange4media flagship event, with the theme - ‘Marketing Technologies for 2020 and Beyond’ - will be held on November 26, 2019, at ITC Maratha, Mumbai

exchange4media Staff Nov 8, 2019 8:35 AM

With Kartik Aaryan's 'Pati, Patni or Woh' being the latest movie in controversy, experts believe that controversies only help movies to attract more audiences, grab more eyeballs and boosts revenues

exchange4media Staff Nov 8, 2019 8:27 AM

Bhatia, CEO, Livguard Energy Technologies Pvt Ltd, shares the brand's growth strategy, expansion plans, association with actor Akshay Kumar and more

exchange4media Staff Nov 8, 2019 7:08 AM

The brand reported a net profit of Rs 198 crore in 2018-19, a 65% increase from the last financial year

Misbaah Mansuri Nov 8, 2019 7:04 AM

Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation

exchange4media Staff Nov 7, 2019 5:44 PM

Motwani, Head of Marketing, Consumer Business, Adani Wilmar - Fortune's parent company, shares insights on the marketing strategy, the segments in focus and plans to target key Metros

exchange4media Staff Nov 7, 2019 2:43 PM

The move is meant to leverage the brand’s most recognizable and distinguished assets – the Vector logo and ‘drop-R’ wordmark

exchange4media Staff Nov 7, 2019 1:09 PM

HDFC Life along with agency partner iProspect has been able to leverage Machine Learning built into Google Ads to target potential customers

exchange4media Staff Nov 7, 2019 12:53 PM

Manoj Adlakha, CEO, American Express Banking Corp India, talks about how the brand is geared up to go all out in terms of advertising & marketing, millennials being the target group and more

Tasmayee Laha Roy Nov 7, 2019 8:29 AM

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

The Indian Super League champions announced a one-year association with the Pernod Ricard brand

exchange4media Staff Nov 6, 2019 6:41 PM

The campaign amassed 8.5 billion views since the launch while encouraging users to start their day with healthy snacking

exchange4media Staff Nov 6, 2019 5:37 PM