Marketing News

At BW Future of Design Awards 2019, experts explored how sustainability can be coupled with design and monetised not only for human gains but for the planet as well

exchange4media Staff Oct 18, 2019 9:03 AM

According to Nielsen Q3 July-September’19 FMCG Growth Report, the sector clocked a value growth of 7.3% in Q3’19, down from 16.2% in Q3’18

Noel Dsouza Oct 18, 2019 8:59 AM

Bose, Vice President, Global Design, Tata Motors, shared insights on blending business with design and how their designs build better consumer connect

exchange4media Staff Oct 18, 2019 8:47 AM

At the BW Businessworld Future of Design Summit & Awards 2019, Connect Ventures Founder, Shiva Subramanian speaks about the ‘Art & Science of Health Design’

exchange4media Staff Oct 18, 2019 8:25 AM

Titled ‘Team Cashless India’, the initiative encourages all Indians to nominate one or more merchants who currently do not accept digital payments

exchange4media Staff Oct 17, 2019 5:45 PM

Nearly 69% of consumers would stop doing business with a brand if data usage became too invasive, concludes the study

exchange4media Staff Oct 17, 2019 4:32 PM

Zee TV viewers were able to scan QR codes on their TV screens to shop for featured products that were available at discounted prices on Flipkart

exchange4media Staff Oct 17, 2019 4:11 PM

Anil Kumble joins the franchise as Director of Cricket Operations

exchange4media Staff Oct 17, 2019 12:40 PM

The collaboration led to a market-first integrated campaign across print, digital, TV and OOH

exchange4media Staff Oct 17, 2019 11:13 AM

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

Geometry Encompass Founder & MD Roshan Abbas and CEO Ranjit Raina share with exchange4media that the agency has a slew of new business wins

Misbaah Mansuri Oct 16, 2019 8:50 AM

Actors Vidyut Jamwal and Bhumi Pednekar join the campaign through a digital video encouraging people to make a healthy start and participate in the movement

exchange4media Staff Oct 15, 2019 3:50 PM

Sony Pictures Networks India has been selected as exclusive TV and digital rights holder for India and the subcontinent

exchange4media Staff Oct 15, 2019 3:28 PM

As part of the association, Kapoor will feature in the brand’s print and digital communication campaigns

exchange4media Staff Oct 15, 2019 2:47 PM

This collaboration has been enabled by UM India along with Snapchat’s creative partner Superfan.ai

exchange4media Staff Oct 15, 2019 12:27 PM

Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies

Anjali Thakur Oct 15, 2019 9:12 AM

According to some media reports, WPP likely to retain India business

exchange4media Staff Oct 15, 2019 8:51 AM

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

According to a report by BDO and WARC, marketing technology automation software, analytics tools and AI are aiding marketers to optimise their media spend

exchange4media Staff Oct 14, 2019 6:30 PM

The video on Facebook reached 500,000 people in 12 hours of the on-air narration of the BIG Mahalaya

exchange4media Staff Oct 14, 2019 3:36 PM