Newly launched Kannada movie channel, Zee Picchar set to give viewers ‘Hit Dinada Feeling’

The channel has also launched a series of brand films conceptualised by DDB Mudra

e4m by exchange4media Staff
Updated: Mar 12, 2020 11:19 AM
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Zee Picchar, the newest Kannada movie channel is all set to capture the hearts of Kannada Cinema lovers with the promise of an unparalleled movie viewing experience. The new channel went on air from 1 st March, promising to leave its viewers with a ‘Hit Dinada Feeling’.

Kannada cinema over the last few years has seen tremendous growth, becoming the largest industry in India with the highest number of movies released in 2018. For Sandalwood lovers, movies are not just entertainment, but a way of life. This energizing and inspiring spirit of Kannada cinema and how it livens up every day for its viewers is what Zee Picchar aspires to bring to the fore. The channel’s promise lies in the premise of every Kannadiga deriving inspiration from their beloved movies to tackle challenges in their everyday lives, thereby making their every day a hit day.

The brand proposition ‘Hit Dinada Feeling’ that translates into having a ‘hit day feeling’ will be showcased through the channel’s offering and communication. Zee Picchar released the first in a series of brand films, conceptualized by DDB Mudra, that showcase how cinema lovers have a unique take on life. Finding moments of victory and joy in any situation, they can turn it in their favour with the magic of cinema.

Launching the channel Kannada cinema style, life-size cut-outs of the channel logo have been installed in theatres in Karnataka to mark the launch in an authentic and grand manner while tapping into the most iconic symbols associated with movie releases and fandom.

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