The first initiative mentored 12-shortlisted female-founded start-ups from India and Bangladesh that embody innovation, diversity and social sustainability

exchange4media Staff Nov 13, 2019 12:26 PM

Zee Digital has also witnessed 55% growth in total unique monthly users over the past five months

exchange4media Staff Nov 13, 2019 12:03 PM

With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time

exchange4media Staff Nov 13, 2019 11:41 AM

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

exchange4media Staff Nov 13, 2019 10:49 AM

The company has said in its filings, as per media reports, that the OTT platform set a global benchmark of 18.6 million simultaneous viewers during live streaming of IPL 2019 finals

exchange4media Staff Nov 13, 2019 9:18 AM

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff Nov 13, 2019 8:30 AM

Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash

Anjali Thakur Nov 13, 2019 8:29 AM

Though the app will follow a subscription-based model, Saugato Bhowmik, Business Head, VOOT Kids, said the platform was getting a lot of interest from tech and TV partners

Sonam Saini Nov 13, 2019 8:16 AM

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM

Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday

exchange4media Staff Nov 13, 2019 8:13 AM

Khalaf succeeds Lionel Barber who has been leading the paper for 14 years

exchange4media Staff Nov 13, 2019 8:13 AM