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International News

“Media Kargil” NDTV coup over other channels

It was a coup of another sort, no guns, no bullets, no cross border terrorism, but pure presence of mind that helped Prannoy Roy of NDTV to score over other news channels. Seeing PTV camera recording the proceeding, he took the tape from the crew and liter

exchange4media Staff Jul 23, 2001 8:13 AM

Pentamedia expecting a higher growth

The Rs 570-crore Pentamedia Graphics Ltd expects to grow above the industry rates of 40 per cent in the current fiscal. The company is rolling out its children’s channel ‘Splash’, which would be available in a month.

exchange4media Staff Jul 23, 2001 8:12 AM

STAR increases ad rates by 60%

Star TV has hiked ad rates on its premium channel, Star Plus, by a phenomenal 60 per cent for fiscal July 2001-June 2002.The average spot rate for prime time programmes (7-11 pm) has gone up from 5 lakhs / 30 seconds to Rs 8 lakhs / 30 seconds. STAR is off

exchange4media Staff Jul 23, 2001 8:12 AM

UTV plans to recruit art students from rural Maharashtra

UTV Software Communications is planning to recruit art students from Maharashtra’s rural belt for its animation venture —UTV Toons. The company has approached art colleges in Jalgaon, Dhule, Nasik, Warda and Amravati among others.

exchange4media Staff Jul 23, 2001 8:11 AM

International: Positive Portable People Meter

The first readings from Arbitron's Portable People Meter, currently being tested in the Philadelphia TV market, shows larger audiences across the board for broadcast and cable TV than Nielsen’s current local TV measurement system. Worn by consumers, the me

exchange4media Staff Jul 21, 2001 8:37 AM

Rs 22 crore, 2 minute commercial from Siyaram

Siyaram Silk Mills will be spending Rs 22 crores for a 2-minute commercial of Siyaram,s Premium Suiting Blends, which is set to hit the tube by August end. On the day of launch the 2-minute commercial will be aired on an hourly basis from seven in the mor

exchange4media Staff Jul 21, 2001 8:36 AM

Vijay TV’s Gold Galatta contest

Chennai-based Vijay TV has announced a unique contest, Gold Galatta, worth Rs 8 lakhs. Spanning a period of four weeks, Vijay TV would give away one gold coin each for correct answers on every programme telecast between 1900 hrs and 2300 hrs from Mondays t

exchange4media Staff Jul 21, 2001 8:35 AM

Zee, Asianet parting ways

ZEE Telefilms and Asianet are in the process of working out their final parting of ways. The Tamil language `Asianet Bharati’ and the Kannada `Asianet Kaveree’ — will cease to exist next month with the management passing over entirely to ZTL.

exchange4media Staff Jul 21, 2001 8:34 AM

TMG Enter to launch programmes in Chennai

TMG Enter plans to introduce programmes in Tamil. The channel will be made available to Chennai viewers through a tie-up with Sumangali Vision, the city’s leading cable operators. The free to air, digital channel, uplinked from Delhi, was also planning to

exchange4media Staff Jul 21, 2001 8:33 AM

HTA bags Philips consumer electronics account

Exchange4media on July 11, 2001 (HTA, Contract salary freeze.) reported that HTA has gained a major consumer electronic company. Updating on that, HTA has gained Rs 30-crore Philips consumer electronics advertising business, though Philips is yet to confir

exchange4media Staff Jul 21, 2001 8:32 AM

DD barred from superimposition of logos during cricket telecast

The Delhi High Court restrained Prasar Bharati from superimposing any logo, commercial or branded graphic during the telecast of cricket matches on Doordarshan. The restraint order would apply to the matches for which Prasar Bharati had given marketing ri

exchange4media Staff Jul 21, 2001 8:31 AM

AXN scouting Indian producers for content

AXN, is looking for Indian producers for content development indigenously. The company is looking at the local production as one of the expansion programmes proposed in India.

exchange4media Staff Jul 20, 2001 7:37 AM

DD to market news spot on its own

Doordarshan has decided to market time on its news channel DD-News on its own. This will be done through its marketing cell that is based out of Mumbai. DD will shortly approach potential advertisers with the rate card for DD-News.

exchange4media Staff Jul 20, 2001 7:37 AM

ESPN Star Sports makes inroads in rural areas

Ever since ESPN Star Sports started its rural drive in May, it has managed to make an entry into 1,700 new markets. Cable operators were offered special rates: Rs 50,000 a year for Star Sports and ESPN services. The offer, which began in May, is being revi

exchange4media Staff Jul 20, 2001 7:35 AM

DoT clears way for FM players to set up temporary radio stations

The Department of Telecommunications (DoT) has given its clearance to private FM radio licensees in metros to set up temporary radio stations till the permanent towers are in place.

exchange4media Staff Jul 20, 2001 7:34 AM

Sony TV to launch new serial on business rivalry

Sony Entertainment Television will offer Indian viewers a chance to watch the games businessmen play, in a fast-paced weekly serial titled "Khel" (Game) which goes on air this Sunday.

exchange4media Staff Jul 20, 2001 7:34 AM

CCI to police Net and electronic media

The Group of Ministers, which met yesterday to finalise the Communication Convergence Bill, 2001, has okayed the setting up of a special Content Bureau under the Communications Commission of India (CII) to police the Net and the electronic media.

exchange4media Staff Jul 20, 2001 7:33 AM

Brandquiver to launch E-marketing tool

Brandquiver, the Internet marketing consultancy outfit, is launching a new e-mail campaign automation tool—Falcon version 1.0. The tool is aimed at marketers and campaign managers using the Internet to build brands and reach the target audience.

exchange4media Staff Jul 19, 2001 8:41 AM

Kerry Packer cuts India operations

Kerry Packer has finally initiated action to cut a string of losses that his company, Consolidated Press Holding (CPH), has suffered in India. As part of this damage control operation, about 75 percent of staff at Consolidated Futuristic Solutions, a CPH s

exchange4media Staff Jul 19, 2001 8:14 AM

Maharashtra government hires HTA to promote small savings schemes

The Maharashtra government has appointed Hindustan Thomson Associates (HTA) for the “aggressive” public relations and marketing campaign for its small savings department. The department will spend around Rs 75 lakhs on the public relations and marketing th

exchange4media Staff Jul 19, 2001 8:12 AM

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