International News
Viacom, whose properties include Paramount Pictures and MTV, posted stronger results on Thursday, boosted by its cable networks division, although its television and radio divisions felt the impact of an advertising slump affecting the whole industry.
As the dotcom meltdown takes its toll, leading Indian advertising agencies are now focussing on Customer Relationship Management (CRM) services. CRM has now become the buzzword in the Indian marketplace and in a bid to retain customers, marketers are now o
The Pentamedia is awaiting the RBI clearance for the transponder deal, before it can launch the children’s channel, Splash. The company is in talks with Sony Entertainment Television to make Splash a part of their bouquet for distribution.
Balaji Telefilms has hiked the rate for its two mega serials currently shown on Star Plus, Kahani Ghar Ghar Ki and Kyunki Saas Bhi Kabhi Bahu. Balaji Telefilms asked for a higher fee as it felt that much of STAR Plus's success has been due to these serials
In response to the KP Geethakrishnan’s Expenditure Reform Commission’s second report recommending rationalisation in the I&B Ministry, the Information & Broadcasting Ministry in a reply to the Finance Ministry, has decided to retain the media units with so
Walt Disney Co. is close to a deal to acquire the global children's-programming business, Fox Family Worldwide Inc., for $3.2 billion. Disney plans to convert the venture's main U.S. channel, Fox Family, into a new entity called ABC Family that will rely g
Starcom MediaVest Group(SMG), announced the operational media merger of three Indian advertising agencies namely Leo Burnett India, Ambience D’Arcy and Orchard Advertising, all BCOM3 member-agencies in India. The merger will enable Starcom India to consoli
Major FMCG firms have either doubled or trebled their ad spend on Star Network this year as compared to last year. With Doordarshan not doing so well the FMCG firms shifted their entire focus on to the Star Network.
Zee English will be starting a new programme ‘Brand Champs’, on advertising, showcasing case studies on the most successful advertising campaigns in India by August end. It will be telecast once a week, with each episode lasting 30 minutes. Sunil Gupta, ex
ThompsonConnect, the direct marketing arm of Hindustan Thompson Associates (HTA), has recently bagged a host of accounts worth Rs 14 crores, which includes, Wipro Ltd., Sangam Direct (HLL’s new retailing venture) and HLL’s ‘Surf Laundry Services’ and BPL M
Zee Telefilms Limited plans to consolidate its media business under two brand names – Zee TV and Alpha TV. The company is also working on a strategy to promote its businesses in both national and regional market.
The Forum of Cable Operators, the umbrella body of nearly 80 per cent operators in Kolkata, and several others across Howrah, Hooghly and North and South 24 Parganas, is working on logistics for a full-fledged plan to train cable operators through workshop
With increasing competition from private channels and recommendations of expert panels to ‘market’ itself better, Doordarshan in its restructuring exercise may chop off a chunk of educational programmes and focus more on revenue generating programmes.
The Indian operations contribute close to 50 per cent of BBC World’s global revenues from sponsored programmes. BBC also claims that its advertising revenues have almost doubled in the last one year.
Star India and HMV have entered into a joint partnership to release cassettes and CDs of old movie songs. HMV will be providing the content and do the selling and marketing of the albums. Star will promote the albums on the Star network. The cassettes and
Led by North Asia and the Pacific, half of the advertising markets in Asia/Pacific experienced a soft first quarter this year, according to ACNielsen Media International.
Jashubhai Media plans to re-launch and re-name MM to ‘Industry 2.0’. MM magazine focuses on technology for the manufacturing sectors. This is the second magazine from the erstwhile JV of Jasubhai and Vogel-Verlag of Germany, which will be discontinued and
Keeping with the global trends, Optimum Media Solutions (OMS) of Mudra Communications, is planning to join hands with its Omnicom Group agencies — RK Swamy/BBDO and TBWA Anthem — to float a joint venture in about three months
Zee Telefilms is acquiring Urdu Television Network (UTN), as part of a broad plan to bring language channels under the Alpha brand. Alpha is expected to earn Rs 100 crores in the first full year of operations through its eight channels.
The probability that WPP Group will hit its profit targets for 2001 has been thrown into doubt by analysts at Credit Suisse First Boston. Falling ad revenues have prompted the all-seeing augurs to warn investors that the marketing group’s operating margin
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