Date-wise News

Brandquiver, the Internet marketing consultancy outfit, is launching a new e-mail campaign automation tool—Falcon version 1.0. The tool is aimed at marketers and campaign managers using the Internet to build brands and reach the target audience.

exchange4media Staff Jul 19, 2001 8:41 AM

In an effort to reach more consumers this year, Hughes Network Systems, India, is going in for repositioning of the brand. The exercise which includes a new logo and corporate ad campaign to be launched during the India-Sri Lanka cricket series this week,

exchange4media Staff Jul 19, 2001 8:40 AM

Philips India Ltd. is aiming to become consumer electronics major in India, with the largest product range. As part of its “2002 Range”, the company is launching a slew of audio-visual products within the next three months. As part of its marketing strateg

exchange4media Staff Jul 19, 2001 8:17 AM

According to a Mait-IMRB study, Internet subscribers in India have increased to 11.2 lakhs during 2000-01 from 6.51 lakhs the previous year. The study divides the Internet user group into two categories: home and business. The business segment accounted fo

exchange4media Staff Jul 19, 2001 8:15 AM

Kerry Packer has finally initiated action to cut a string of losses that his company, Consolidated Press Holding (CPH), has suffered in India. As part of this damage control operation, about 75 percent of staff at Consolidated Futuristic Solutions, a CPH s

exchange4media Staff Jul 19, 2001 8:14 AM

The Maharashtra government has appointed Hindustan Thomson Associates (HTA) for the “aggressive” public relations and marketing campaign for its small savings department. The department will spend around Rs 75 lakhs on the public relations and marketing th

exchange4media Staff Jul 19, 2001 8:12 AM

Saregama Broadcast Software, plans to start two radio programmes called ‘Non-stop Zindagi’ and ‘Antakshari’ on All India Radio’s FM 1 channel in Delhi from August 1. A leading pharmaceutical company will sponsor the programmes.

exchange4media Staff Jul 19, 2001 8:11 AM

BBC World is planning to beef up the regional content of news for the Indian market. Among the changes to be introduced are Asia Today, a news segment with Asia focus, which will be split in to two. While one will focus on the South-East Asian regions such

exchange4media Staff Jul 19, 2001 8:10 AM