Date-wise News

The first readings from Arbitron's Portable People Meter, currently being tested in the Philadelphia TV market, shows larger audiences across the board for broadcast and cable TV than Nielsen’s current local TV measurement system. Worn by consumers, the me

exchange4media Staff Jul 21, 2001 8:37 AM

Siyaram Silk Mills will be spending Rs 22 crores for a 2-minute commercial of Siyaram,s Premium Suiting Blends, which is set to hit the tube by August end. On the day of launch the 2-minute commercial will be aired on an hourly basis from seven in the mor

exchange4media Staff Jul 21, 2001 8:36 AM

Chennai-based Vijay TV has announced a unique contest, Gold Galatta, worth Rs 8 lakhs. Spanning a period of four weeks, Vijay TV would give away one gold coin each for correct answers on every programme telecast between 1900 hrs and 2300 hrs from Mondays t

exchange4media Staff Jul 21, 2001 8:35 AM

ZEE Telefilms and Asianet are in the process of working out their final parting of ways. The Tamil language `Asianet Bharati’ and the Kannada `Asianet Kaveree’ — will cease to exist next month with the management passing over entirely to ZTL.

exchange4media Staff Jul 21, 2001 8:34 AM

TMG Enter plans to introduce programmes in Tamil. The channel will be made available to Chennai viewers through a tie-up with Sumangali Vision, the city’s leading cable operators. The free to air, digital channel, uplinked from Delhi, was also planning to

exchange4media Staff Jul 21, 2001 8:33 AM

Exchange4media on July 11, 2001 (HTA, Contract salary freeze.) reported that HTA has gained a major consumer electronic company. Updating on that, HTA has gained Rs 30-crore Philips consumer electronics advertising business, though Philips is yet to confir

exchange4media Staff Jul 21, 2001 8:32 AM

The Delhi High Court restrained Prasar Bharati from superimposing any logo, commercial or branded graphic during the telecast of cricket matches on Doordarshan. The restraint order would apply to the matches for which Prasar Bharati had given marketing ri

exchange4media Staff Jul 21, 2001 8:31 AM