Date-wise News

MTV Networks had announced the launch of two of its brands – MTV and Nick – in Pakistan. While MTV is being launched through a licensing agreement with Indus Media Group (IMG), Nick would be distributed in Pakistan by ARY Digital Network.

Noor Fathima Warsia Nov 21, 2006 5:44 PM

In a high-stakes pitch that could shake the standings of the largest media buyers and see one of the world's biggest ad spenders upend its marketing mix, Johnson & Johnson is preparing a global review of its $2.5 billion to $3 billion global media account.

exchange4media Staff Nov 21, 2006 8:54 AM

The business of shaping up is finally taking form. As India faces the worrisome prospect of becoming the diabetes capital of the world, a whole lot of healthcare chains and FMCG companies are waiting in the wings with a slew of new products to target the diabetic adult and overweight children.

exchange4media Staff Nov 21, 2006 8:53 AM

This year’s Teacher’s Achievement Award in the Communications category is set to go to an advertising professional. All the five nominees are outstanding creative professionals.

exchange4media Staff Nov 21, 2006 8:52 AM

Vishaka Communications, a Delhi-based communication consulting house, has been assigned the creative and media mandate of Neva, one of the market leaders in thermal wear. Neva is part of the Rs 300 crore Duke Group.

exchange4media Staff Nov 21, 2006 8:51 AM

BBC World has signed a new deal with the Ministry of Tourism to showcase its Incredible India campaign. The commercials will be on air till March 2007.

exchange4media Staff Nov 21, 2006 8:50 AM

It may be too soon to celebrate Valentine’s Day, but for SAB ‘V’ Day is already here. The channel has undertaken a unique outdoor initiative for its show ‘Mohalla Mohabbatwala’ that involves heart shaped balloons and the colour red, so strongly associated with Valentine’s Day.

exchange4media Staff Nov 21, 2006 8:49 AM

Whenever one has to cite an example of good versus evil it has always been the epic battle between Lord Ram and Ravan. Yet not many are aware of the background of the ruler of Lanka. Zee’s new series ‘Ravan’, which premiered on November 18, traces his journey from ‘Mahamanav’ to ‘Mahadanav’.

Noor Fathima Warsia Nov 21, 2006 8:48 AM

Times Now has added more variety to its weekend offering with the launch of two new shows – ‘High Life’ and ‘Take a Break’. The two new shows on lifestyle and travel attempt to be experiential for the viewer.

exchange4media Mumbai Bureau Nov 21, 2006 8:47 AM

Precision PR has recently won the accounts for Mobile Mantra, Sahara Computers and Paras Hospitals. Precision PR has been roped in to improve their media communications and marketing strategies. With these three accounts, the agency now has 18 accounts.

exchange4media Mumbai Bureau Nov 21, 2006 8:46 AM

Corbis, one of the world leaders in stock photography, has marked its entry into the Indian market. The company has entered into an exclusive partnership with IndiaPicture.com. In an exclusive interaction with exchange4media, Steve Davis, President and CEO, Corbis, reveals the company’s India plans.

exchange4media Staff Nov 21, 2006 8:45 AM

Considering the growing dissatisfaction among consumers, the Telecom Regulatory Authority of India has come out with a Consultation Paper with the aim of reducing the bulk of Unsolicited Commercial Communications (UCC). UCC includes telemarketing calls, SMSes or other commercial or marketing messages.

exchange4media Staff Nov 21, 2006 8:44 AM

Maxus Interaction has recently launched Blue Casting (Bluetooth Marketing) for the India markets. It uses Bluetooth technology for sending promotional material to the potential consumer’s mobile handsets. With this, yet another spectrum of mobile marketing has been added.

exchange4media Staff Nov 21, 2006 8:43 AM

Girish Shah has put in his papers as Head of Marketing at the high-profile Kingfisher Airlines. Though his next destination is not known, it is believed he is headed for a significant role in brand management.

exchange4media Staff Nov 21, 2006 8:42 AM

IMRB is launching its Qualitative Syndicated Research division. India’s biggest and oldest market research agency has taken the initiative to delve deeper into the Indian rural market with a study titled ‘The Great Indian Rural Mind Map’.

exchange4media Staff Nov 21, 2006 8:41 AM

Avijit Dutt has quit Adcon, a creative and media agency owned by Arindam Choudhary, Head of Indian Institute of Planning and Management, and has joined Haier Mobiles as Head of Marketing, Asia Pacific. He will be based in Delhi and would handle the advertising, PR and marketing communication activities of the company.

exchange4media Staff Nov 21, 2006 8:40 AM

Prachar Advertising has added the media duties for Euro Batteries and Delhi-based Salasar Mega Stores to its kitty. Euro Batteries is pegged at Rs 6 crore, while Salasar adds another Rs 3 crore to jointly give an additional Rs 9 crore to Prachar’s billings.

Noor Fathima Warsia Nov 21, 2006 8:40 AM

When the management of Clear Channel, the largest FM radio player in the US, was declaring its intention to sell 448 of its 1,110 FM stations, its President of International Radio business, Bob Cohen, was in Delhi and Mumbai, meeting industry players and government officials ‘educating’ himself about the ground realities in this part of the world.

exchange4media Staff Nov 21, 2006 8:39 AM