`Date-wise News`

R Rajmohan quits Outlook Group to join Images Multimedia as President and Publisher

R Rajmohan has quit the Outlook Group where he was National Head-Advertising. He is joining Images Multimedia Group as President and Publisher from December 1. Rajmohan has been with the Outlook Group for the last eight years. At Images Multimedia, Rajmohan would play a key role in adding more titles and grow the business.

Tuhina Anand Nov 16, 2006 5:32 PM

New Community Radio policy gets Government nod

The Union Cabinet on Thursday finally decided to grant permission to non-profit organisations to set up community radio stations as recommended by the I&B Ministry and subsequently cleared by the Group of Ministers (GoM) headed by Sharad Pawar.

exchange4media Staff Nov 16, 2006 5:17 PM

International: Nielsen: Product Placement boosts brand awareness by 20%

Product placement in TV content boosts brand recognition by 20%, according to the results of a study released Wednesday by Nielsen Media Research. The study found that 57.5% of viewers recognized a brand when viewing a product placement in combination with a commercial, compared to the 46.6% of viewers that recognized a brand exposed only to a commercial.

exchange4media Staff Nov 16, 2006 7:56 AM

Xenitis Group diversifies into two-wheelers, ties up with Chinese company

The Xenitis Group of Companies has announced its plans of diversifying into the two-wheelers sector. The company has formed a joint venture with China’s Guangzhou Motor Company to bring out ‘Xoom’ range of motorbikes from January 2007.

exchange4media Kolkata Bureau Nov 16, 2006 7:32 AM

Microsoft India launches new range of laser hardware products in India

Microsoft Entertainment & Devices Division India has unveiled its 2007 range of high-end input devices, including mouse, keyboards, lifecams and headsets. The new product portfolio is priced between Rs 2,010 and Rs 10,570 and will be available through Microsoft’s strong network of 9,100 resellers across 83 cities in India.

exchange4media Staff Nov 16, 2006 7:31 AM

Tehelka to host two-day summit in the Capital on November 20

Tehelka is out to give voice to the silent majority, who otherwise find no platform to air their views, via a seminar called ‘Summit of the Powerless’. The two-day seminar will be held in the Capital on November 20-21.

exchange4media Staff Nov 16, 2006 7:30 AM

Vijay TV gears up for ‘Kalakka Povathu Champions – Part II’

Buoyed by the huge success of the ‘Kalaka Povathu Yaaru’ series, the Tamil version of ‘The Great Indian Laughter Challenge’, Vijay TV is all set for second season of ‘Kalakka Povathu Champions – Part II’ from December 8.

exchange4media Chennai Bureau Nov 16, 2006 7:29 AM

Tata Steel rolls out new campaign for Steeljunction with a twist to normal objects

Steeljunction, Tata Steel’s retail initiative that was launched in 2005, has unveiled the second phase of its advertising campaign. The steel major aims to showcase steel in a new light through the Steeljunction store.

exchange4media Staff Nov 16, 2006 7:28 AM

Sudler & Hennessey India shines at Rx Club Awards with 15 wins

Sudler & Hennessey India has had an impressive haul at the International Rx Club Awards held in New York recently. The healthcare advertising agency bagged two Golds, one Silver and 12 awards of excellence at the Awards.

exchange4media Staff Nov 16, 2006 7:28 AM

V S Rao promoted as GM of RK Swamy BBDO, Hyderabad

V S Rao has taken charge as General Manager of RK Swamy, Hyderabad. Rao was working as Associate Branch Director in Bangalore office prior to this elevation. The current head of Hyderabad, R Vishwa Mohan, has been moved to Mumbai to head the agency’s healthcare communication’s vertical Pharma Direction and associated division Hansa MedCell.

exchange4media Chennai Bureau Nov 16, 2006 7:27 AM