Date-wise News

Media houses had complained bitterly when the National Readership Survey Council (NRSC) released the NRS 2006 on August 29, 2006. Publishers pointed out various anomalies in the data. Subsequent meetings between the NRSC and members from the industry have finally borne fruit and vindicated some sections of the media as NRSC has released a revised CD now with some significant corrections, and admitting the errors.

Noor Fathima Warsia Nov 7, 2006 6:39 PM

Undeterred by so-so results from its first foray into print advertising, Google is launching a second, more ambitious effort to leverage its laser-targeted ad system into old-school media.

exchange4media Staff Nov 7, 2006 9:48 AM

The Anil Ambani-controlled Reliance Communications (RCL) is poised to ink a host of outsourcing and IP-based managed service contracts in some 38 countries. As part of Reliance-ADA Group's 'NextGen services' strategy, the bouquet of telecom services will be launched by RCL's 100% global arm, Flag Telecom.

exchange4media Staff Nov 7, 2006 9:45 AM

Armed with sophisticated marketing-mix models and confronted by a growing array of new-media choices, P&G is realizing it's oversubscribed to TV, and is pouring more money into print.

exchange4media Staff Nov 7, 2006 9:44 AM

Kotak Mahindra Old Mutual Life Insurance Ltd (Kotak Life Insurance) has launched a new brand campaign designed to reflect the new age customer who strives to stay ahead of life and is inherently competitive. ‘Zindagi se ek kadam aagey’ is the new brand promise.

exchange4media Mumbai Bureau Nov 7, 2006 9:43 AM

Airtel might have dropped Sachin Tendulkar as brand ambassador recently, following the cricketer’s poor form of late, but Canon still sees Tendulkar’s appeal intact as a youth icon and has appointed him as brand ambassador. The company will also adopt a more aggressive, customer-centric approach in order to ‘Indianise’ the brand and establish strong emotional appeal.

exchange4media Staff Nov 7, 2006 9:41 AM

Ten Sports promoter Taj TV has reached agreement with DirecTV to produce its new Cricket Plus channel to be on air in this November and which will be distributed in the US by America’s leading satellite TV provider.

exchange4media Staff Nov 7, 2006 9:40 AM

IBN 7, the Hindi news channel from the TV 18 stable, has launched a new business segment called ‘Sensex News’. Starting from November 6, ‘Sensex News’ will be a daily segment focusing on opening and closing trends of the stock market.

exchange4media Staff Nov 7, 2006 9:37 AM

BBC’s 24-hour international news and information channel is now available on Tata Sky, the satellite television service from the Tata Group and STAR.

exchange4media Staff Nov 7, 2006 9:36 AM

24% growth in Automobile Print advertising saw a 24 per cent jump in Jan–Sept 2006, with a nearly equal share of advertising by Two-wheelers and Cars/Jeeps. The advertising was skewed towards General Interest newspapers. Bajaj Auto topped Automobile advertising in Newspapers while in Magazines ‘Maruti Udyog’ had the highest share.

exchange4media Staff Nov 7, 2006 9:35 AM

Kurush Grant, advertiser representative of Audit Bureau of Circulations and Chief Executive of the Tobacco & FMCG Division of ITC Ltd, has been elected as the NRSC Chairman at a meeting of the new Governing Council of the National Readership Studies Council (NRSC). He replaces Pradeep Guha, who was the immediate past Chairman of NRSC.

Noor Fathima Warsia Nov 7, 2006 9:34 AM

The Ministry of Tourism has decided on the agency to handle the creative and media duties for Incredible India’s domestic campaign. After bagging the international campaign, Ashok Creatives (the in-house creative wing of the Indian Tourism Development Corporation) has won the domestic campaign as well. The size of the account has been pegged in the region of Rs 45 crore.

exchange4media Staff Nov 7, 2006 9:33 AM

‘Jodi No 1’, the Tamil version of the successful reality show ‘Nach Baliye’, is climbing up the rating charts. The studio performance of the show aired on October 28 fetched Vijay TV a TVR of 13 (CS ABC 15+F; 8 pm to 9.30 pm, according to TAM data), positioning the show as one of the most favoured shows on Tamil television.

exchange4media Chennai Bureau Nov 7, 2006 9:32 AM

The India Today Group has appointed Vidhu Sagar as Senior GM-Marketing for its Business Division. Sagar moves to India Today from FCB-Ulka, where he was General Manager at its Delhi office.

exchange4media Staff Nov 7, 2006 9:32 AM

STAR Plus has further strengthened its weekend offering with new show ‘Aek Chabhi Hai Padoss Mein’, adding a one-hour block on Saturdays at 10 pm. The new show premieres on November 25, 2006 and channel officials assert that this completes the variety that STAR Plus has to offer on weekends.

Noor Fathima Warsia Nov 7, 2006 9:31 AM

Naren Kaimal and Amardeep Singh, Executive Creative Directors at Dentsu India, have put in their papers. The duo had recently been appointed as national creative resource for all the three Dentsu companies in India and also Dubai. Their next destination is not known.

Tuhina Anand Nov 7, 2006 9:30 AM

Mudra Kolkata has bagged the creative duties for Health & Glow Clinic, a chain of specialised homoeopathy centres dealing in hair loss treatment, skin problems, obesity and pain management, following a multi agency pitch.

exchange4media Staff Nov 7, 2006 9:29 AM

The International Newspaper Marketing Association (INMA), which studies the newspapers market world over very closely has released a report titled ‘Newspaper Outlook ‘07: Embracing Transition to Multi-Media’. According to the report, newspapers will face entrenched internal cultures and should reposition themselves as multi-media companies.

Noor Fathima Warsia Nov 7, 2006 9:28 AM