Date-wise News

The Guinness United Distilleries & Vintners (UDV) plans to adopt a direct marketing route to promote its Johnnie Walker brand through the ‘Mentor Programme’ this year. The programme is aimed at spurring the imported scotch bottled in origin (BIO) whisky ma

exchange4media Staff Sep 5, 2001 11:06 AM

After relaunching its flagship detergent brand Surf Excel through a new advertsing campaign, Hindustan Lever Ltd (HLL) is now evaluating and developing a host of below-the-line activities in a bid to create awareness.

exchange4media Staff Sep 5, 2001 11:06 AM

The circulation of a confidential list of sample homes tapped for television ratings has sparked off a verbal war among the leading satellite channels. This has caused STAR, Zee Telefilms and Sony Entertainment Television to level accusations of manipulati

exchange4media Staff Sep 5, 2001 11:05 AM

National Geographic Channel (NGC) is launching the new series ‘Africa’, on September 17. The series ‘Africa’ will be aired at 10 p.m. The channel also plans to launch another channel – Adventure One in India by the end July, 2002.

exchange4media Staff Sep 5, 2001 11:04 AM

Asianet Satellite Communications (P) Ltd, has announced financial closure for its cable television and broadband Internet access services project in Kerala. The company has also acquired a ‘Category B’ Internet service provicer (ISP) license to offer broad

exchange4media Staff Sep 5, 2001 11:03 AM

The anonymous circulation of a confidential list of sample homes tapped for television viewership has put a question on research methodology and rigour. As many as 12 households were randomly surveyed by CNBC India and found correct. The point being made i

exchange4media Staff Sep 5, 2001 11:00 AM