International News
British Broadcasting Corporation (BBC) is all set to converge its television, radio, online and commercial divisions operations under one umbrella in India. A corporate strategy is being worked out to synchronise the new operation by this year-end.
exchange4media Staff Nov 17, 2001 12:18 PM
Doordarshan's programme "The Earth Matters" has been adjudged the best science magazine programme — Le Prix du Magazine — at the recently held International Television Science Programme Festival at Eiffel Tower, Paris.
exchange4media Staff Nov 17, 2001 9:27 AM
Star Plus is pulling KBC off the air and plans to replace it with The Weakest Link (TWL), the hit British and American quiz show. Nina Gupta of “Saans” fame will be hosting the show.
exchange4media Staff Nov 17, 2001 9:25 AM
Ogilvy & Mather are exporting the art of tapping low-income consumers developed by its specialist unit, Ogilvy Outreach to Mexico, Argentina and Brazil. For Ogilvy Outreach, which handles a host of high-profile clients like HLL, ITC, Asian Paints and Castr
exchange4media Staff Nov 17, 2001 9:24 AM
Parliamentary Committee, looking into the issue of FDI in print media, in its draft report, is understood to have opposed allowing foreign newspapers and periodicals dealing with news and current affairs to bring out Indian editions or foreign shareholding
exchange4media Staff Nov 17, 2001 9:23 AM
After Sachin Tendulkar, Steve Waugh, captain of the Australian cricket team will be wielding an MRF bat for the next three years. The sponsorship includes using of MRF bats and other cricket equipment and promotional endorsement of MRF products, according
exchange4media Staff Nov 16, 2001 9:09 AM
The film industry and cable operators have reached an agreement to curb video piracy, with the film segment coming forward to make available "properly authorised" old films, legally to the cable operators for telecast over cable. Which would mean that the
exchange4media Staff Nov 16, 2001 9:08 AM
The ESPN School Quiz 2001 was held at Kamraj Auditorium in Chennai. Over 1,500 exuberant school children from 150 schools in and around the city participated in the event. They will get an opportunity to participate in the national ESPN School Quiz 2001 wh
exchange4media Staff Nov 16, 2001 9:07 AM
The legal brawl between 7 Star Cable and ESPN Star Sports over payments to the latter is far from over. ESPN Software India plans to take the dispute to an arbitration panel and it may also move the court once again if 7 Star continues to breach its contra
exchange4media Staff Nov 16, 2001 9:03 AM
Sony Corp signed a pact with AOL Time Warner Inc and Nokia Corp that will help the industry leaders overcome hurdles that are slowing the acceptance of high-speed media and communication services.
exchange4media Staff Nov 14, 2001 9:20 AM
Billed as the most significant advertising event in Asia, the ‘AdAsia 2001’ is slated to be held in Taipei from November 19 to 21 this year. Ad agency chief honchos and media heads would represent Indian delegation.
exchange4media Staff Nov 14, 2001 9:18 AM
HTA has bagged the Rs 10-12 crore Tropicana account in India from FCB Ulka, thusputting rest to industry speculation that the fruit juice account would go to the Omnicom group agencies Mudra or R K Swamy BBDO, with which Tropicana has been aligned globally
exchange4media Staff Nov 14, 2001 9:16 AM
BPL Mobile has forged a marketing alliance with WorldSpace Corporation, distributor of multimedia and satellite digital radio broadcasting services. As part of the tie-up, BPL will offer a special festive offer to their subscribers. Initially, BPL will sh
exchange4media Staff Nov 14, 2001 9:11 AM
Raj TV plans to take its competition head on with 3 to 4 daily soaps, five weeklies and a few game shows this December. Raj Television Network (RTN) also plans to give Raj TV a new look and feel through promotions. The channel will also be adopting a few t
exchange4media Staff Nov 14, 2001 9:09 AM
Rejecting the plea of ESPN Software India from preventing a major Mumbai cable network, 7 Star Satellite Network from carrying its signal, the Bombay High Court has held that TV channels are not entitled to cut off the signal in the case of payment default
exchange4media Staff Nov 14, 2001 9:08 AM
Channel NewsAsia, a news and current affairs channel, which had a low-key presence in India for almost one year now, is planning for a mega launch in February 2002. The channel is testing the waters with major multi-service operators including SitiCable,
exchange4media Staff Nov 14, 2001 8:55 AM
The standing committee of Parliament on information technology has rejected foreign direct investment in print media dealing with news and current affairs saying it “is not in the long-term interest of the country”. The committee has, instead, said that th
exchange4media Staff Nov 14, 2001 8:53 AM
According to equity analysts tracking the media sector, a decline in advertisement spends by the corporate sector is expected to keep topline as well as bottomline of media sector companies under pressure.
exchange4media Staff Nov 13, 2001 7:45 AM
The outdoor media industry which is been passing through worst phase is in for another shock. With an impending bill curtailing the use of advertising to promote tobacco consumption, the tobacco industry, which is a huge outdoors spender, has turned cautio
exchange4media Staff Nov 13, 2001 7:43 AM
The Bombay High Court has dismissed a petition seeking the constitution of an autonomous body by the Central government for releasing Television Rating Points (TRPs). The public interest litigation was filed in October was primarily seeking the constitutio
exchange4media Staff Nov 13, 2001 7:34 AM
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