`Date-wise News`

HLL hopes ‘gold loot’ promo will jack up Brooke Bond sales by 10 pc

Hindustan Lever Limited hopes to cross the Rs 100-crore turnover for its Brooke Bond Green Label Deluxe Coffee brand with its ‘Gold Loot in One Minute’ campaign lasting nearly three months. The campaign in the southern states of Karnataka and Andhra Prades

exchange4media Staff Nov 13, 2001 7:47 AM

Media sector stocks under pressure

According to equity analysts tracking the media sector, a decline in advertisement spends by the corporate sector is expected to keep topline as well as bottomline of media sector companies under pressure.

exchange4media Staff Nov 13, 2001 7:45 AM

It’s bad times for outdoor media agencies

The outdoor media industry which is been passing through worst phase is in for another shock. With an impending bill curtailing the use of advertising to promote tobacco consumption, the tobacco industry, which is a huge outdoors spender, has turned cautio

exchange4media Staff Nov 13, 2001 7:43 AM

Petition on TRPs dismissed by Bombay High Court

The Bombay High Court has dismissed a petition seeking the constitution of an autonomous body by the Central government for releasing Television Rating Points (TRPs). The public interest litigation was filed in October was primarily seeking the constitutio

exchange4media Staff Nov 13, 2001 7:34 AM

To improve fortunes, Zee goes back to epics

In a move to improve its fortunes, Zee is falling back on the gods and has commissioned BR Chopra and Sanjay Khan to produce new editions of Ramayan and Mahabharat respectively. The new versions is expected to have lot more special effects and would be tec

exchange4media Staff Nov 13, 2001 7:32 AM

Nimbus Communication finds it difficult to market airtime for DD

Nimbus Communications has not been able to market airtime sales for its six-and-half hours of business programming on DD News. Nimbus Communications’ contract is up to March 31, 2002, but its existence till then is uncertain, as Prasar Bharati has indicate

exchange4media Staff Nov 13, 2001 7:30 AM

Radio City to launch FM station in Lucknow on December 10

Radio City will be launching its FM station in Lucknow on December 10. This would be Radio City’s second station in the country, the first being Bangalore. Star India has appointed a leading research agency to gauge interests of listeners in Lucknow.

exchange4media Staff Nov 13, 2001 7:28 AM

Star opts BPL as strategic partner for DTH foray

With Star’s DTH plans in the offing, BPL Ltd. is all set to be a strategic partner in the media giant’s foray into consumers’ homes directly, with a host of interactive services and entertainment content. The BPL-Star alliance will see the latter extensive

exchange4media Staff Nov 13, 2001 7:27 AM