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International News

Fifth Malayalam channel in Kerala to be launched by end-January

Jeevan TV, promoted mainly by the Christian churches of Kerala, will go on air from Kochi by end-January and will become the fifth Malayalam channel. Apart from the usual mix the channel plans to venture into education programmes. This would make the chann

exchange4media Staff Nov 22, 2001 7:50 AM

BBC World tie up with RPG Netcom

Cable television viewers connected to RPG Netcom’s systems in Kolkata can now listen to the BBC’s popular radio service on the three-year-old Radio snap!, which also broadcasts popular video programmes apart from public service information.

exchange4media Staff Nov 22, 2001 7:49 AM

Star to premiere Temptation Island, tonight

Star World will premier Temptation Island, tonight at 10 p.m. The show is an unscripted drama in which four happy couples and 26 singles spending two weeks without any restrictions on a Carribean island, to test the boundaries of their relationships. Star

exchange4media Staff Nov 22, 2001 7:49 AM

CII-SR to organise two day national conference on entertainment industry

The Confederation of Indian Industry (CII)-Southern Region is organising a two-day national conference and exposition on the entertainment industry here on November 29 and 30. The conference would address issues relating to technology advancement, legal an

exchange4media Staff Nov 21, 2001 9:15 AM

DuPont to unveils $40-m global brand strategy in India

The Rs 650-crore DuPont India, which promotes Lycra in India, is getting ready to roll out a print campaign highlighting the revival of good old jeans. The international campaign in India will be a part of the global advertising currently on, which support

exchange4media Staff Nov 21, 2001 9:14 AM

After cricket Hero Honda to leverage its brand through films

After cricket, Hero Honda plans to leverage its brand through films, music and television. Hero Honda will be visible in a Bollywood movie Aap Mujhe Achhe Lagne Lage featuring Hrithik Roshan and Amisha Patel. According to company this endeavour will help t

exchange4media Staff Nov 21, 2001 9:14 AM

UTV to produce TV serials for US channel

After developing animation films for international television outfits like Fox Kids and Funbag, UTV plans to produce TV serials for US channel. The serial is being slotted for prime time viewing across North America.

exchange4media Staff Nov 21, 2001 9:13 AM

MindShare to start operations from Jan 1

Mindshare, the $17 billion media specialist company will start its Indian operations from January 1 2002.

exchange4media Staff Nov 21, 2001 9:12 AM

Zenith Media Asia to focus on India operations

Zenith Media (Asia) is studying the market conditions and trends to chalk out the future strategy for its Indian wing, Zenith Media India.

exchange4media Staff Nov 21, 2001 9:11 AM

Discovery surpasses 400 million households worldwide

According to Discovery Communications, Inc (DCI), Discovery Channel has become the worlds most widely distributed television brand, reaching over 400 million households worldwide in 155 countries and territories. This was achieved due to a combination of e

exchange4media Staff Nov 21, 2001 9:10 AM

Entertainment Industry proposes formation of apex body

The entertainment industry proposed the formation of an apex body to outline the industry’s future course of action and impress the policy makers to make necessary changes required to maintain competition.

exchange4media Staff Nov 20, 2001 7:47 AM

Panel defers decision on FDI in print media

The Parliamentary Committee on Information Technology has deferred a decision on foreign direct investment (FDI) in the print media after the BJP Rajya Sabha member, Mr. Narendra Mohan, circulated a note contradicting the draft note.

exchange4media Staff Nov 20, 2001 7:46 AM

Zee revamping its organisation

Zee Telefilms is revamping its organisation and has shifted its corporate chief executive officer, Mr. RK Singh, as head of new projects. The first venture will be online lottery. The network’s international distribution has been given to Sandeep Goyal. Th

exchange4media Staff Nov 20, 2001 7:30 AM

Bombay High Court dismisses public interest litigation against TAM/INTAM

After industry showing faith in TAM/INTAM television research methodology and data, now it’s turn of the judiciary. Bombay High Court dismissed a petition file against TAM/INTAM last month. The petitioner sought constitution of an independent body under Go

exchange4media Staff Nov 20, 2001 7:29 AM

Walt Disney to launch 24-hour Hindi pay channel

Walt Disney plans to launch a 24-hour Hindi pay channel in India soon. This TV channel is expected to showcase the Disney portfolio of products and programming in their full glory. In Asia, India will be the third market to be tapped by the Disney group, t

exchange4media Staff Nov 20, 2001 7:28 AM

International: Grey Worldwide wins GlaxoSmithkline oral care product accounts

GlaxoSmithKline has awarded Grey Global Group's Grey Worldwide creative assignments for two of its oral health care products, Sensodyne and Super Poligrip worth $18 million.

exchange4media Staff Nov 19, 2001 9:27 AM

Women power on rise in rural India: study

In a study that covered several Indian villages, the Consumer Insight cell of McCann-Erickson’s concludes that an awakening is sweeping rural India especially among women today. The study provides vital clues for brand owners and the communicators.

exchange4media Staff Nov 19, 2001 9:24 AM

STAR Plus hires Neena Gupta to host desi version of ‘The Weakest Link’

Star Plus has roped in Neena Gupta to anchor the Hindi version of the popular game show ‘The Weakest Link’. The programme is expected to be launched on STAR Plus in early January 2002. It will be telecast once a week. The prize money for the show will be a

exchange4media Staff Nov 19, 2001 9:22 AM

FTV to go pay from December 1

Fashion TV (FTV) will become pay channel on December 1, 2001. Fashion TV is targeting at one million dollars in revenue from the Indian sub-continent within a year of its operations as a pay channel. In a bid to establish the brand salience of FTV and to g

exchange4media Staff Nov 19, 2001 9:21 AM

ESPN Star Sports to hike subscription rates by Rs 6-8

ESPN Star Sports is planning to increase subscription rates of its two sporting channels from Rs 16 to Rs 22-24 by January 2002. A decision on hiking the rates is expected to be made within two weeks, after which, intimation will be made to the cable opera

exchange4media Staff Nov 19, 2001 9:20 AM

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