`Date-wise News`

International: AOL Time Warner floods several units with ads for other parts of the company

The advertising market stinks, and media companies are stuck with gobs of commercial time. So the world’s biggest media company has come up with a solution: touting its own products on its own platforms.

exchange4media Staff Nov 16, 2001 9:12 AM

Britannia to introduce larger variant of Milk Man Lassi

As a strategy to accelerate growth in dairy business, biscuits major Britannia Industries Ltd is planning to launch Milk Man Lassi in larger variants of 750 ml packs by the first week of December. The launch of larger packs arrive as an extended variant to

exchange4media Staff Nov 16, 2001 9:11 AM

Amul plan to set up fast-food chain

Amul plans to open a chain of fast-food outlets using its recent foray into pizza market as the platform. The cooperative major is considering a series of initiatives including marketing its own branded sugar, tea and coffee or setting up a network of vend

exchange4media Staff Nov 16, 2001 9:10 AM

After Sachin its Steve Waugh turn wield MRF bat

After Sachin Tendulkar, Steve Waugh, captain of the Australian cricket team will be wielding an MRF bat for the next three years. The sponsorship includes using of MRF bats and other cricket equipment and promotional endorsement of MRF products, according

exchange4media Staff Nov 16, 2001 9:09 AM

Film industry and cable operators reach an agreement to curb video piracy

The film industry and cable operators have reached an agreement to curb video piracy, with the film segment coming forward to make available "properly authorised" old films, legally to the cable operators for telecast over cable. Which would mean that the

exchange4media Staff Nov 16, 2001 9:08 AM

ESPN School Quiz 2001 held in Chennai

The ESPN School Quiz 2001 was held at Kamraj Auditorium in Chennai. Over 1,500 exuberant school children from 150 schools in and around the city participated in the event. They will get an opportunity to participate in the national ESPN School Quiz 2001 wh

exchange4media Staff Nov 16, 2001 9:07 AM

ESPN-Star Sports, 7 Star claim victories over court verdict

The legal brawl between 7 Star Cable and ESPN Star Sports over payments to the latter is far from over. ESPN Software India plans to take the dispute to an arbitration panel and it may also move the court once again if 7 Star continues to breach its contra

exchange4media Staff Nov 16, 2001 9:03 AM