Marketing News
Deepali Naair, IBM; Neeraj Singhal, Zeotap; Santosh Gannavarapu, MerkleSokrati & Udaysimha Mysore, FirstHive Tech Corp take part in a discussion moderated by Chitra Iyer, MarTechAdvisor
The Digital Soothsayer, DLAignite, said the greatest risk for marketers today isn’t competitive trends or technological change, it’s losing customers
Edmunds, Head of Acoustic, Asia Pacific & Japan, shares insights on developing the right tech to engage with consumers
Ankit Prasad, Bobble AI; Manik Nangia, MaxLife Insurance; Sumeet Singh, Info Edge; Zubin Dubash, Shemaroo; and Yaquta Mandviwala, Bain & Company; discuss integrating consumer insights into strategy
HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more
The Martech Head of HDFC India spoke on ‘Decade of individualization in financial services’
Lloyd Mathias, Business Strategist; Varun Jha, Zoom Car; Vipul Bathwal, Gaana, and Piyush Kumar of MakeMyTrip took part in the presentation on how companies are executing personalisation
Most customers want to talk to the company, so listen to them and take their feedback, says the Founder of Deep Analysis
Doughty, CEO & Founder at MarTech Alliance, explains how the 4Ps of marketing technology can help drive business goals
The more you discover the power of neuromarketing, the more you can connect with your consumers at a deeper level
Jayawant, Group Executive President, Group IT & Group CIO, Aditya Birla Group, said there is a need to change marketing approach
The two actors will feature in various Magicbricks' campaigns
The contest ‘Veettile Thaaram’ gives homemakers a chance to win Philips Mixer Grinder
Garg, Director Consulting, Deloitte Digital, says the Martech industry will be worth $200 billion by 2025
This season will feature celebrities like Huma Qureshi, Saqib Saleem, Sunil Chhetri and Boman Irani
As part of the partnership, Budweiser 0.0 will collaborate with Star Sports for co-branded content
The app launched by Khaitan Holdings Group cricket lovers will get a chance to be part of the Fan Decision System
The dance challenge will go live on TikTok from August 23 to 26 & Idea will be roping in some of top content creators to promote the campaign
The tennis champion in the marketing campaign will be seen advocating to ‘sleep like a champion’
Pankaj Sharma, General Manager Garnier, says Sara Ali Khan’s personality goes well with the brand ideology
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