Marketing News
A special AR filter was created for Frankfinn to demonstrate how it grooms women to help them achieve their #Flyhigh dreams
The actor has been ruling the box office charts with a series of romantic comedy blockbusters that fits in perfectly with the brand’s romantic appeal
We take a look at how brands and the Twitterati are making the best of Sindhu’s victory
Akshay will be taking the fitness pledge on the GOQii app on August 30; GOQii will also be running several promotions in line with the movement
Narasimhan, Vice President, Marketing & Communications, South Asia, Mastercard, talks about focusing on digital-first experience and how in India consumers are moving towards co-branded cards
According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital
This year’s edition witnessed a whopping 480 entries competing against each other
At the exchange4media MarTech conference, Nangia, Senior Director & Chief Operations Officer at MaxLife Insurance, spoke on how to leverage consumer insights for agile and effective decision-making
The 'Confident Beauty' campaign will see Sutaria, along with global ambassadors Yara Shahidi, Elizabeth Olsen and Chinese actress NiNi share their “beauty truths” to inspire women
We spoke to experts about the rise in brand Kohli after he became the most successful Indian captain in overseas Test
Industry leaders come together to judge reams of thought-provoking entries in over 20 categories
Senior Vice President, Haier India, shares that their marketing budget for 2019 is Rs 100 crore
Ganguly also felicitated the winners of the World Cup fantasy league challenge ‘Beat the Expert’ along with having a meet-and-greet session with the top 50 winners
With brands looking beyond cricket stars, Sindhu’s achievement is set to fetch her many more endorsement deals, say industry experts
Most automobile companies believe that these measures would help them perform better and will boost the morale of dealers and consumers
The Commonwealth and Asian Games medal winner will be the face of Mobil’s commercial vehicle lubricants’ segment
He will lead the Advertising Revenue portfolio for Digital Publishing Business, Brand Solutions, Innovation Studio, and Social
The brand has come out with a similar contest around India vs West Indies series
Launch India's first business content-driven, real-time DOOH network BizTalk
Durga, Research Director & Analyst, Real Story Group, on how to explore key technology that can help build an omni-channel marketing stack and more
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