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The theme of the Sept 24 event is ‘Creativity First: Brand Engagement In The Connected Era’
Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content is king
The project was carried out in collaboration with the Delhi government
The account will be serviced from the agency’s Mumbai office
The campaign is also tapping digital platforms where the call to action will be stronger and lead the user directly to the streaming partner’s app
Some of our past winners include former Viacom18 COO Raj Nayak, WPP Country Manager CVL Srinivas and Dailyhunt’s Founder-CEO Virendra Gupta and President Umang Bedi
Brands are now shifting towards a new trend wherein consumers act as ambassadors for brands they believe in. We speak to experts about the trend
Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more
Bumrah will soon be seen in the brand’s full-fledged 360 -degree marketing campaign
Conceptualized by Leo Burnett Orchard, the campaign will be showcased on digital, video, social, OOH and broadcast platforms, covering a number of consumer touch points
According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix
From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film
The daylong event was held on September 11, 2019 at Hotel Leela Ambience, Gurugram
Other speakers taking the stage at the event include the likes of Stephen Allan, Charles Frump, Stephen Li and Sandeep Aggarwal
As part of the initiative, the brand has also launched a website www.absamjhautanahin.com for a simplified understanding of laws around women’s rights
George, Founder and CEO, Dream Theatre, speaks to exchange4media about the growth in the licensing and merchandising industry, the company’s association with Liverpool FC and more
Paul, Country Lead - Monetisation Strategy and Programmatic at UCWeb, tells us about the platform’s shift from a browsing tool to a content platform, and more
The collection decodes beauty for millennials and promises to put the fun back in skincare with their community approved products
Funbox offers brands a smart solution to getting their products in front of relevant influencers, build & strengthen meaningful relationships and getting authentic reviews and earned media
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